In between July 2012 and June 2013, 20 % of Apple’s consumers originated from the Android os and 7 % of Samsung’s brand-new clients during the time duration switched from an iOS device, according to a new report from CIRP.

The bulk of iPhone purchases originated from customers who formerly possessed an iPhone, with 42 % of consumers already in Apple’s environment. The same is true for Samsung, with 43 % of previous Android customers choosing to stick with the Android platform.
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Both companies attracted previous fundamental phone users, though Samsung drew in a good deal more at 37 % vs. Apple’s 26 %. New phone purchasers were more likely to choose a Samsung phone.

When taking into consideration only customers who changed brand names, 33 % of Apple’s brand-new clients originated from Samsung, while just 11 % of Samsung’s new consumers originated from Apple. Samsung brought in more clients from HTC, Motorola, and Nokia, while Apple gathered more BlackBerry users.
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The research likewise found that customers who purchased iPhones tended to be younger than those who purchased Samsung phones. 69 % of those that purchased an iPhone were in between the ages of 18 and 34 compared with just 64 % of Samsung purchasers. Apple purchasers had a slightly greater earnings, with 38 % reporting an earnings over $75,000 compared with 29 % of Samsung buyers. 48 % of Apple buyers likewise had an university degree, compared to 32 % of Samsung buyers.

CIRP’s data comes from 4 quarterly studies between July 2012 and June 2013, and with each study, 500 topics who bought a smart phone in the preceding 90 days were queried.


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