iPhone sales might be reducing, but the appeal degree of Apple’s handsets among adolescent customers is more than ever – as well as enhancing all the time.
In a comprehensive new survey accomplished by experts at Piper Jaffray, qualified ‘Taking Stock with Teenagers,’ a whopping 69 percent case to be apple iphone proprietors. A lot better still, 75 percent of teens state they expect their following phone to be an iPhone.
iPad authorization rankings are likewise high amongst the very same market, although not up there with iPhone levels. While iPad possession slipped somewhat to 48 percent ownership, compared to the last time Piper Jaffray ran this survey, iPad miniature ownership raised one indicate 16 percent. 50 percent, on the other hand, claim that they would certainly be obtaining an iPad as their next tablet.
The survey spoke with 6,500 teenagers with an ordinary age of 16.5.
This isn’t the very first time we have actually seen proof of Apple’s popularity amongst younger consumers. A previous research of consumer preferences amongst children aged 6-12 positioned the iPad brand in leading position – beating also the similarity Disney, Nickelodeon, Toys’R’Us, McDonald’s and YouTube.
Exactly why Apple should be prominent amongst teens does not seem a great secret. It’s a business which places a big quantity of initiative into advertising itself as vibrant and also on-trend, helped by its association with various other youth-friendly brands like the Apple-owned Beats. Dued to the fact that gadgets like iPads are additionally made use of in schools, it’s also likely that kids are welcomed into the Apple world at a young age, which sticks with them till later on.
In all, it certainly bodes well for Apple’s future as today’s teens come to be Apple’s future key market.