Analysis: iTunes 12 in OS X Yosemite: why Apple needs to think different

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It’s often hard to remember just how revolutionary iTunes was on its debut in 2001. It arrived throughout a real revolution in music, as the market stumbled from the comfort of CDs to the unidentified territory of digital. The marketplace was dominated by Genuine Jukebox, which then-Apple Chief Executive Officer Steve Jobs dismissed as ‘too intricate’ and ‘difficult to learn and use’. He said individuals required something ‘truly clean’ and ‘actually easy’.

That was iTunes. Variation 1 was a digital jukebox, enabling you to rip CDs, produce playlists, and flirt with copyright law by burning custom glossy discs. The app was likewise free, essentially damaging competitors and consigning the similarity Panic’s excellent Audion to history.

Growth spurt

The abilities of iTunes gradually progressed: support for the initial iPod showed up, followed by smart playlists for automating collections rather than laboriously crafting them manually. Next: a music establishment and podcasts. Things were starting to move beyond ‘truly clean’ and ‘really simple’.

By iTunes 10, the app was a music, video and podcast player, a store for purchasing media, a means for handling devices, and storage for digital books. There was a section for iTunes U and another for radio. There were a social network, Ping, and no-one actually understood why that existed. All the while, the user interface had actually mushroomed into a messy, complicated beast.

When Apple exposed iTunes 11, it was promoted as a fresh start, a spruced up UI re-emphasising albums with a grid of cover art, and taking care of cruft and bloat. Just that was not truly the case – iTunes 11 simply hid the intricacy. The sidebar was still there, hiding, and the app still needed to do too many things – and hadn’t been excellent at any of them. On the Mac at least, iTunes still hadn’t become a really bad app, but it was a long method from the amazing, fresh-faced newcomer that wowed and elicited whoops of joy from the audience at 2001’s Macworld.

With OS X Yosemite, there was wish for change. iTunes 12 might break from the past just by not existing. Instead, Apple could continue being influenced by the focus and sophistication of its iOS output – iBooks and Maps moved to OS X, and Photos will certainly follow in 2015. Likewise, we might’ve had Music, Podcasts, Videos (rather of QuickTime Player) and iTunes U.

Apple’s brightest could surely have actually also finished a revised establishment and a gadget sync app. Each element of iTunes would finally be its own entity, genuinely fit for function.

A dirty dozen

Alas, it wasn’t to be. With the latest Yosemite beta, iTunes 12 showed up. The release notes make quite a great deal of noise about the ‘classy new design’, ‘streamlined design’ and ‘simplified design’, adding that the details window has been ‘completely upgraded’. There’s a style there, if you look very carefully.

But it’s clear iTunes 12 is mainly a ‘Yosemited’ iTunes 11: flatter, a touch sleeker, however still trying to do far too much. There are improvements: the brand-new info bar is very good, the establishment’s incorporated, an in-context element of whatever media you are exploring, as opposed to being its own entity, and intricacy has been called down a notch through the sidebar going to ‘live on a good farm in the country’. However it’s not enough – iTunes 12 feels much better than its predecessor in the same way receiving a scowl beats being chewed out.

Perhaps it’s too much to expect radical changes from Apple software. In spite of the odd significant ta-da minute during its history, the company for the a lot of part has moved in sluggish, considered steps.

OS X Yosemite itself is proof of this – a booked however well-considered development of a desktop running system as opposed to scorched earth and rebuilding. Additionally, there’s the requirement for a Windows version, and one app – iTunes – is probably less headache to maintain than several.

But with its iOS apps and increasingly its OS X output, Apple has actually shown us a design template for something much better. It’s time to reconsider the monster iTunes has become, and as soon as again provide individuals something ‘truly clean’ and ‘actually simple’ for playing their favorite media.