On the eve of Apple’s September 9 special occasion, the Financial Times has actually released a new look at how Apple is affecting the wearable market regardless of not having officially announced its first wearable item. Particularly, the paper cites Forrester Research, who keeps in mind Apple could offer 10 million iWatches in its first year, which would make it the very popular wrist-based wearable ever.
Forrester Research believes Apple will sell as numerous as 10m iWatches in its first year. That, Forrester says, is even more than all the other manufacturers of wrist-based wearables have actually sold to date, consisting of Nike‘s Fuelband physical fitness tracker, Samsung‘s Equipment smartwatches and devices by more youthful business such as Fitbit and Jawbone.
Other experts, like Morgan Stanley, forecast that Apple could sell as lots of as 30 – 60 million iWatches within the first year. Both research firms forecast that Apple would lead the wearable market, with Forrester Research analysts James McQuivey and JP Gownder saying that only Google and Amazon would be ‘close behind’, while everyone else would be the equivalent of the ‘next Flipcam, Palm Pilot or Nook eReader’.
Late recently, Sung-jin Lee, LG’s director of watch product planning, mentioned to Reuters that Apple offering its own wearable item would expand the market. Sunny Lee, Chief Executive Officer of Samsung Europe, concurred, noting that that’s ‘what [Samsung] desired’. While it doesn’t seem like LG and Samsung’s remarks substantiate McQuivey and Gownder’s prediction, it does seem to show that both companies think that Apple can provide the wearable market a boost.
Today’s occasion, which seems one of the greatest Apple events in some time, will start at 10 a.m. PST. The company is expected to debut its long-rumored wearable and a brand name brand-new mobile payment effort along with the launching of the iPhone 6 in both 4.7-inch and 5.5-inch varieties.