Finnish developer Rovio, creator of the Angry Birds video games as well as all of the succeeding spin-offs, the other day reported the firm’s very first big decrease in revenues given that the original Angry Birds video game launched in 2009 (through VentureBeat).
Though the firm’s mobile video gaming company did see a mild 16 percent increase in profits, a massive decline in Rovio’s licensing business, which includes the different toys, t-shirts, and activity numbers associated to its games, was the true offender of the business’s decline in 2014. Not to discuss other mega-hit franchises, like Sweet Crush Saga, slowly taking the once-dominant spotlight of Angry Birds.
The initially official image from the upcoming Angry Birds movie.
The company’s income lost to EUR158.3 million ($170 million) in 2014, from EUR173.5 million ($185.6 million) in 2013. Also, Rovio’s operating earnings additionally dropped in 2013 to EUR10 million from EUR36.5 million in 2013 and also EUR76.8 million in 2012. Rovio CEO Pekka Rantala really hopes a constant launch of brand-new video games as well as a revived concentrate on advertising will certainly pivot the firm in the ideal instructions for 2015.
“2014 outcomes show that steps in the game profile, free to play expertise structure and also advertising are going in the best instructions. I am positive that with new simplified organisation as well as clearer vision, we will certainly be back to the course of growth in 2015,” stated Pekka Rantala, that took over as president previously fall, in a statement.
Rovio launched six new games in 2014, no question helping to hit up its mobile video gaming earnings, with more compared to 600 million new video game downloads for the firm. It’s additionally currently released two new video games in 2015, Jelly Jam and also Angry Birds Stella POP!, which Rantala hopes will keep the brand name’s momentum going with the very first fifty percent of 2015.
Although it’s not to be released till the summer of 2016, Rantala additionally indicates the news bordering the Angry Birds movie as an advantage to the company’s wilting licensing company. The company will certainly generate the flick, which is set to star Jason Sudeikis, Josh Gad, Maya Rudolph, as well as Peter Dinklage.
Rovio no question hopes for the movie to grab the slack where Angry Birds Toons, Rovio’s 2013-launched animated youngsters TELEVISION show, has fallen short to enhance the company’s licensing company year-over-year. Rantala notes that the film currently has gotten ‘quite good responses from significant retail as well as license partners and also from consumer concentration teams’, which he and the company forecast will equate into booming licensing bargains in the coming years.