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Apple has actually just recently purchased Passif, a Silicon Valley-based low-energy chipmaker, according to a new report from Jessica Lessin and confirmed by Apple. The business works on interaction chips that virtually sip power, and provide radio communication utilizing tech like Bluetooth Low Energy, which is excellent indication of why Apple most likely came calling.
Apple’s iOS 7 consists of a new attribute called that makes use of low energy tech to boost area awareness, and might possibly make it possible for Apple gadgets to talk to receivers and transmitters set up in galleries, shops and various other residents, to call contextually-relevant apps, Passbook passes or other info (Computerworld has an excellent overview of its potential today). It might work with systems like those explained in Apple’s patent filing today concerning readjusting in-car and in your home environment setups instantly.
This kind of tech is likewise really beneficial in offering power savings advantages while devices like the iPhone are connected to and interacting with devices like fitness trackers and various other wearable tech. That suggests a Passif investment could aid with the development not only of future smartphones and tablets at Apple, however also possibly still-unannounced devices like the reported iWatch.
Apple has bought chip engineering firms in the past, consisting of Intrinsity and PA Semi, and this purchase also could fit with its current purchase of indoor positioning business Wifislam. It’s a tantalizing acquisition without a doubt, particularly as iOS 7′s launch and the wide availability of its brand-new location beacons tech is set for this fall, and CEO Tim Cook and various other Apple execs have teased big releases through the end of 2013 and into next year.