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Apple CEO Tim Cook has joined the advisory board of Tsinghua University’s School of Economics and Management (SEM), according to its internet site. Located in Beijing, Tsinghua is among China’s most distinguished universities. The board of advisers meets every year ‘to provide advice on development of Tsinghua SEM,’ according to its site. Other noteworthy American members consist of Henry M. Paulson Jr., the previous UNITED STATE Secretary of the Treasury and former Wal-mart CEO H. Lee Scott.
It’s unclear how signing up with the SEM’s board might possibly help Apple’s company in China, but it’s an additional method for Cook to plant closer ties to the nation that he’s said will soon become company’s crucial market. The board includes a number of crucial political leaders, including Wang Qishan, Secretary of the Central Commission for Discipline Assessment, Communist party’s anti-corruption body, Chen Yuan, the Vice Chairperson of 12th National Committee of Chinese People’s Political Consultative Conference (CPPCC), Ma Kai, among China’s 4th vice premiers, and Zhou Xiaochuan, Vice Chairman of the 12th National Committee of the CPPCC.
Since taking charge of Apple, Cook has made China a leading concern. In January, for instance, Cook saw country, in part to work out for a license from the government that’ll permit iPhone to operate on China’s biggest carrier, called China Mobile. Keeping relationships in China is also crucial when a possible PR crisis arised, as it did last April when the state-run media accused Apple of dealing with Chinese consumers unfairly. In that case, Cook provided an apology, which was applauded by government authorities.
Cook will join numerous other tech executives on SEM’s board, consisting of Terry Gou, the founder and CEO of essential Apple producer Foxconn Technology Group, Nobuyuki Idei, former chairman of Sony Corporation, Irwin Mark Jacobs, starting chairman of Qualcomm, Robin Li, the co-founder of Baidu, and Jack Ma, executive chairman of Alibaba Group.