Apple has actually increased its visibility on Twitter, including an English-language basic assistance channel– called merely @AppleSupport — which it states will be tweeting out suggestions as well as methods, along with providing to assist users with any kind of Apple-related inquiries they could have.
“We’re right here to give ideas, tricks and even valuable info when you need it most, as well as if you have a question, well– we’re below to help with that also,” the @AppleSupport Twitter blog site reads.
Although a simple 3 hours old at this point the account has already amassed greater than 35,000 followers, as well as fielded a swathe of concerns from Twitter users– from queries regarding why schedule entries are disappearing to frayed MacBook wires to iCloud data backup problems and even plenty a lot more besides (consisting of a couple of folks attempting their good luck to inquire about future item news, and also getting a courteous ‘we do not comment on future products’ reaction from the support personnel).
The initially tip the account tweeted was a ‘the best ways to’ picture guide for the Notes application, demonstrating how to turn bog typical checklists into energetic check listings …
It’s not the very first official Twitter support stations that Apple has actually developed, whatsoever. There was already an Apple Music Aid Twitter account, as an example, and the main Application Shop twitter account has actually been around since autumn 2009. While the Beats by Dr Dre brand has additionally had a Twitter assistance account since 2012– lengthy prior to Apple got the company.
But Apple creating an overarching Twitter Support account targeted at fielding any/all Apple-related questions really feels a bit much more considerable than siloed support accounts for specific solutions. Might it be that Apple is broadening its public-facing presence as it boosts its legal battle with the FBI over encryption and also iOS security?
Or perhaps it’s merely aiming to cover longer customer assistance bases, provided that Twitter is an usual electrical outlet for home owner to tweet grievances when their devices and also products go wrong.
Apple puts a lot of emphasis on consumer support as component of its premium brand positioning. Supplying another public assistance stations ought to even more strengthen the assumption of solid after-sales services — also if there’s an element of it somehow appearing slightly out of character for Cupertino to so publicly involve with discussions of product problems in public. However after that we are currently well right into the Tim Chef Apple era which has been identified as having a much more open perspective to publicity and also place of work info than the Apple of old.
Safe to state, Apple Support placing both feet on Twitter is most likely not a sign that Cupertino could be curious about acquiring Twitter– but, hi, we could fantasize …
We’ve gotten to out to Apple to see if it has anything to claim regarding its decision to accept Twitter as a general support stations and will upgrade this story with any kind of response.