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Apple is exploring more in-car abilities for its mobile devices, according to a new patent filing released by the USPTO today (through AppleInsider). The patent application explains a system where a user can save their configuration profiles for seat, steering wheel and mirror position on their devices, as well as things like environment control options for immediate personalization when entering an automobile. The system might also be utilized for home, with an individual getting lighting, tv and other things turned to simply the right setup when they walk through the door.
Top-end cars currently offer user profiles that can be made use of to set seating and various other choices instantly depending on who’s doing the driving, however then once again, automobile manufacturers likewise already offer in-vehicle home entertainment and details systems, and Apple is preparing to attempt to reinvent that market with iOS in the Automobile, a brand-new function concerning iOS 7 that’s basically AirPlay Mirroring for your control panel.
In both cases, the motivation is to take something possibly already exists, but to package it in a manner that makes more sense and appeals to a broader user base. Apple has actually done basically this for each of its successful developments in the past, so it’s not a surprising approach, but it’s a clever one.
The system explained in the patent wouldn’t just automate the process through device-to-car interaction, however it seems like it would’ve a portability element, too, your iPhone might relay your settings to a car from any participating maker, and would’ve the ability to determine differences in geometry to adjust your chosen cockpit configuration to different automobiles. That’s optimal for tourists, car-sharers and others who discover themselves in a great deal of various automobiles from each day to the next. Also, with house setup, it sounds like the concept is that you can bring your home choices to a hotel space and vice versa.
Apple developing an ecosystem around a user’s automobile and home makes a lot of sense as an extension of its existing success. While lots of have been expecting it to innovate in the TELEVISION space as the next action in such a strategy, it’s actually been quietly developing more enhancements on the automobile side, and this appears like a continuation of that strategy. It would require substantial buy-in from automobile and home system producers, but those are most likely simpler targets than the rights-paranoid movie and TELEVISION program studios.