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StatCounter – the research group that tracks Web usage by web browser, platform and device, among other things – has actually released some numbers that suggest that while Apple continues to keep its conventional lead as the most-popular brand name for mobile Internet browsing in specific markets, internationally, Samsung is now leading the pack – not just because it comes in first in markets like Western Europe and South America, but also since of its strong revealing even in markets where Apple is ahead.

The information comes as lots of accounts point to Apple working with a new, less-expensive variation of the iPhone, which can be announced at the business’s big occasion tomorrow. Some believe a less costly iPHone will be made use of to get even more ground among even more price-sensitive consumers – both in the UNITED STATE and emerging markets like China – who’ve actually shied away from its flagship iPhone models due to the fact that of high rates.

If real, it can not come a moment too soon. StatCounter keeps in mind that in the month of August, Samsung worldwide accounted for 26.59 % of Web use on mobile gadgets, compared with 23.39 % for Apple. Interestingly, while Nokia has really taken a nosedive when it comes to current smartphone sales and is recovering however only slowly, the gadgets that it does have in use in the market – smartphones as well as feature phones with Internet access – have kept the company in a strong third position. It accounted for 21.66 % of mobile Internet web traffic in the month of August.

Looking at the statistics through a global map, you get an intriguing geographical breakdown.

Apple continues to continue to be in a really strong lead in the UNITED STATE with over 52 % of all mobile Internet website traffic coming from its gadgets, compared to simply under 19 % for number-two Samsung.

In smaller markets like the UK where the iPhone is preferred, so too is the gadget for Web usage, accounting for just under 48 % of all browsing to Samsung’s 21.5 %.

Even in countries like Russia, where Android currently dominates smartphone sales, Apple remains to keep its position as the most ‘sticky’ brand when it comes to making use of mobile phones for even more than simply basic calls and texts, with 28 % of mobile Web surfing. But this arising market is an example of where Samsung is nipping at Apple’s feet, with nearly 21 % of mobile browsing originating from its gadgets.

In China, which is a vital target for all smartphone makers, neither Samsung nor Apple are in the lead. Rather, it’s the mix of lots of various phone makers, likely structure on official or forked variations of Android, who’re killing it (we’ve actually connected to StatCounter for more clarity on that point). They collectively take almost 35 % of mobile Web searching website traffic, while Samsung and Apple are almost level at 13.7 % and 14.2 % respectively – in other words, an additional BRIC market, like Russia, where the 2 single biggest players continue to compete fiercely.

In Brazil and India, the two various other big BRIC markets, Samsung smoothly is beating Apple, with 36 % of quality traffic in Brazil compared to 16 % for Apple and Nokia wedged in between at 19 %. In India Nokia is quite the leader with 45 % of the market to Samsung’s 27 % and simply 1 % for Apple.

‘Over the previous 12 months Apple has actually enhanced its share in the United States and UK however internationally there’s an on-going fight occurring in between it and Samsung,’ composes Aodhan Cullen, CEO StatCounter. ‘Should the rumors show true, it’ll be remarkable to see if a more economical iPhone will assist it increase market share against lower expense rivals in worldwide markets.’

So what’s the significance of this? As the Nokia example above highlights, while internet use isn’t straight associated (however related) to smartphone ownership and sales, there a few various other indicate take away below.

First, if Samsung is overtaking Apple in mobile internet usage, that reality longer term will have an effect both on exactly what kind of using Apple will have with carriers when it strikes take care of them – carriers have actually liked the iPhone in part since it tempts high-spending clients to their networks.

Second, it could also begin to have an impact with developers, who’s mostly been devoted to iOS as its first port of call for app development, because iPhone owners have typically been the most engaged team. Numbers like these indicate how that balance is moving, which in turn might equate into Apple losing its reputation as host of the best and biggest app shop.

On the various other hand, while there’s a clear chance for Apple to swoop in with devices for many cost-conscious individuals, this may not be the approach that it chooses to take – or, indeed, that it’s ever taken. Consider predictions of how a ‘low-cost’ device may actually wind up being just ‘less cost’ – that is, priced in the area of $400 or potentially even more. If that kind of rates happens, it too raises questions about how effective a new device will be to turn usage numbers more strongly in Apple’s favor (and possibly puts even more emphasis on how Apple links up with subsidizing carriers).