Apple is continuing to make hires from the retail/fashion industry, most recently handling Marcela Aguilar, former senior international director of advertising and communications at Space. According to Ad Age Aguilar will certainly be handling the role of director of international marketing communications at Apple.
Apple has actually been snapping up a number of workers with both retail and fashion experience as it prepares to introduce its brand-new Apple Watch, which it it’s intending to place as a fashion accessory. The Apple Watch, which the company calls the ‘most individual product’ it’s ever made, is available in two sizes with numerous various casings and a wide range of band choices.
Prior to signing up with Apple, Aguilar worked on reimagining the Gap brand name, increasing sales and introducing ‘fresh marketing.’ According to Space’s Global Chief Executive Officer, Aguilar was a ‘bulk of the journey to return the brand to iconic status.’
‘Apple is getting a checked expert. Dealing with a significant American brand like Space indicates you’re on a big stage, in bright lights, every day. That experience is valuable, and Apple requires individuals who understand the best ways to dip into a high level,’ Mr. Farbman included. ‘Also, her experience in simply communicating the value of significant design and developing ideas that develop an emotion– as opposed to simply communicate an item benefit– ought to serve her well at Apple.’
Along with Aguilar, Apple’s other popular fashion-oriented hires have consisted of Angela Ahrendts, the previous Burberry Chief Executive Officer who now serves as Apple’s retail chief and Paul Deneve, former Yves Saint Laurent Chief Executive Officer who now deals with ‘unique projects.’ Apple has also gotten Patrick Pruniaux, a former Tag Heuer Sales Director, and Musa Tariq, Nike’s previous director of social networks and community. Most just recently, the company worked with famous designer Marc Newson, who’ll be working under Jony Ive.