Apple market share down year-on-year, Windows Phone doubles

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Apple’s share of smartphones sales continues to grow month-by-month following the launch of the iPhone Fives and iPhone 5c, but its share of the majority of significant markets remains lower than this time in 2013.

According to the most up to date figures from Kantar Worldpanel ComTech, Apple now accounts for 69 per cent of the Japanese market, 43 per cent in the United States, 35 per cent in Australia and 30 per cent in Britain.

The strong sales of its new designs are connecteded to high levels of customer satisfaction, regardless of fears that the lower-end 5c could damage Apple’s modern appeal.

Resurgent performances from rivals LG, Sony and Nokia have actually made making year-on-year share gains progressively challenging for Apple. Android still controls Europe, with at least 69 per cent of the marketplace share. Windows Phone is now the third biggest mobile os across Europe with 10 per cent (even more than double its share in 2013).

Europe remains a high point for Nokia and Windows, but development for both in the UNITED STATE and China– the world’s 2 largest markets– is still sluggish.

Go East

China is most likely to be the easier and more satisfying target for Windows, according to Dominic Sunnebo, strategic understanding director at Kantar Worldpanel ComTech, because Nokia has a big existing presence in the market, preserves strong consumer preference and can sell handsets at the right cost to catch great deals of users.

‘You do not have to conquer China and the US to win in the smartphone market, however you do need success in one of them,’ stated Sunnebo. ‘At the moment there are few indicators of progression in either nation for Windows Phone and energy needs to be made soon prior to OS commitment seriously limits the offered market.’

Last week, Wells Fargo cut its score on Apple from ‘outperform’ to ‘market perform’, sending shares down as much as 1.4 per cent in early US trading on Thursday.

The bank said there was ‘restricted’ chance for Apple to enhance profits due to squeezed customer conditions worldwide, while the iPhone 6, anticipated to be presented later on this year, would be less rewarding than previous models.