It’s practically been a month since some of the most hotly anticipated occasions in any Apple lover’s calendar – WWDC. There’s been a variety of articles on the actual occasion, yet extremely little has been pointed out about what the WWDC statements imply for Apple going forward as a company. In this viewpoint piece I’ll be exploring what a few of WWDC’s statements (and noninclusions) suggest for Apple’s coming months and years. Keep reading for even more.

Certainly in current months (or years, relying on how negative you are) there have been reports and voices on the web of Apple running out of ideas and possibly losing their method. The death of their co-founder Steve Jobs just served to heighten these reports. In spite of this, in my opinion, WWDC brought a variety of very promising concepts and brand-new products to the table and tried to set out Apples path for the coming months, if not years. Naturally there were some unsatisfactory exclusions (I myself was hoping for MacBook Pro updates) however there were also a large amount of interesting statements, from Haswell MacBook Airs to iOS7 and an all brand-new Mac Pro.

The Announcements

Whether you are an Apple fan or not, if you like innovation you probably kept and eye on Apple’s announcements at this year’s WWDC. We were shown a brand-new Mac Pro, upgraded MacBook Airs that guaranteed significantly improved battery life and a radical redesign of iOS (the first because Jony Ive’s visit as Senior VP of Design), however which do these updates suggest for Apple going forward as a company.

The brand-new Mac Pro is possibly the most fascinating upgrade for a variety of reasons. For long times, Apple’s high end hardware received much of its use from the design industry and various other imaginative specialists and the go-to device for many of said professionals was the Mac Pro. However, prior to the current Mac Pro announcement, it appeared the Mac Pro (and dare I say it, Pro users) had actually virtually been forgotten by Apple. It was still sporting the exact same external design of the PowerMac G5 that was released way back in 2003 and hadn’t had a considerable upgrade of its internals since 2010 (casting aside a minor CPU update in 2012).

The new Mac Pro could be a sign of Apple regaining focus on its professional users.

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The new Mac Pro could be an indication of Apple restoring concentrate on its professional users.

I mentioned above that the new Mac Pro announcement is potentially the most intriguing and right here’s why: possibly we’ve to do with the see a chapter in Apple’s life where its focus on the professional individual is gained back. For a company as big as Apple, I see no possible reason they can’t keep each of their target markets happy – be that fans of iDevices, notebooks or customer and high end desktop computers. In an optimal world, Apple’s Pro software application lineup (Logic, Final Cut Pro etc) can likewise be upgraded to go hand in hand with the brand-new high end Mac Pro to really glue Apple’s new refocus on the high end user. But for now, by giving their Mac Pro a radical update I feel that Apple are certainly attempting to make a conscientious effort at keeping their pro users pleased and tempt those that transferred to various other systems back to the world of Apple.

As you may know, a vital focus of WWDC was battery life renovations. The new Haswell processors offer considerable renovations in battery life over their predecessors, and the move to lower regularity processors just assisted to decrease power use. I firmly believe this is a location where Apple are trying to establish themselves as leaders.

Apple are trying to establish themselves as leaders in battery life improvements.

Apple are trying to establish themselves as leaders in battery life improvements.

With no new iOS gadgets announced, we can only suppose about future iDevice battery efficiency, however on the back of the Macbook Air updates I would not be surprised if future gadgets were sporting significantly enhanced battery life compared with present generations and that Apple’s efforts with the MacBook Air infiltrated to all its battery powered gadgets.

iOS 7 is to some an extreme update and to others a catastrophe. There’s been plenty of literature composed currently on iOS 7 including a detailed article by our very own Nathan Snelgrove – Presenting iOS 7. My own opinion on iOS 7 is that Apple had to come up with something so various. Manuallying over software application design to Jony Ive and his team, they could not effectively announce a “even more of the exact same” version of iOS 7 – it needed to be a significant change and that’s definitely what they have gone and done.

iOS 7 represents transformation in some respects and “even more of the same” in others.

I assumption this accept of modification is exactly what’s important for Apple going forward, sure iOS 7 might take some getting made use of to, sure it mightn’t be to everyone’s tastes however Apple have actually gone on with it in real Apple design therefore in numerous methods, regardless of being a change of direction on the surface (by that I imply the way it looks), the truth that they have taken on a real Apple “like it or leave it” approach means that they are still sticking by their roots.

The Omissions

What about the WWDC omissions? Could these show a peek of exactly what Apple has planned for the future?

A popular report getting at WWDC 2013 was the unveiling of some kind of wearable device or iWatch. Some thought it would come and others thought it was a pipeline dream. Despite there being no mention of such a gadget at WWDC, the reality that Tim Cook takes an individual interest in the concept combined with Apple’s trademarking of the term iWatch implies that wearable hardware from the Cupertino firm might well be around the edge. Apple’s current advertising and marketing focus on the merging of design and functionality would make a wearable gadget more possible, offering it was executed appropriately.

No brand-new iPhone or iPad models were revealed at this year’s conference and that could, on the surface look, for the moment at least, like Apple’s effort at focusing on their professional individual might’ve taken precedent. Nonetheless, if you read in between the lines, it’s even more than likely that brand-new iDevices will be released later on this year alongside iOS 7’s release. After all, iDevice sales now account for a much larger proportion of Apple’s income than Macs.

As for MacBook Pro updates, I think Apple was prudent in not upgrading the Retina devices, especially considering that an upgrade only taken place in February of this year. When it comes to the non retina MacBook Pro, I feel the absence of an update plainly shows that Apple’s path over the coming months will be to press the non-Retina machine out of its schedule, keeping the non-Retina MacBook Air as its lower end mobile and cementing the retina MacBook Pro as their real high end line of laptop computers, deserving of the name “MacBook Pro”.


As is commonly the case with opinion pieces, much of exactly what’s been said in the above you may disagree with. Some of my forecasts on the course that Apple might now be taking will likely turn out to be inaccurate. With Apple, shocks are often bountiful.

Do you think WWDC 2013 marked a modification in the course Apple are taking as a business? Were you let down or delighted with the statements? What do you expect to come out of Cupertino in the coming months? Let’s understand in the remarks below.