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Amid slowing iTunes music sales, Apple is reportedly on the search for even more special material as it looks for to counter the march of the free streaming service.
A Billboard report declares the business is putting pressure on record label executives in order to secure even more deals, such as the Beyoncé visual cd it got first dibs on earlier this year.
That self-titled cd, which showcased 14 songs and 17 videos and was only readily available to buy in full, debuted on iTunes a week prior to it showed up on streaming services and YouTube.
The result was an iTunes-record 800,000 sales in the first three days and over one million in the first week, prior to it appeared from alternate sources.
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Now Billboard asserts Apple iTunes director Robert Kondrk engaged in ‘stressful talks’ with record label executives during Grammys week with a goal to secure more exclusive sales windows.
Interestingly, the report declares, Kondrik also pitched that download stores other than iTunes might take pleasure in the exact same window of exclusivity, offering streaming services like Spotify and YouTube were left out.
‘The iTunes concept was that because of the simple availability to access cds on YouTube it’s actually punctured sales globally for track and albums,’ a major label executive informed Signboard.
Apple’s move includes digital music sales falling 5.7 per cent in 2013 as users flock to easily available streaming services.