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With pressure from affordable smartphone makers on Android and various other platforms, Apple today reported a plunge in its Q3 revenues in Greater China, which includes Taiwan, Hong Kong and the world’s biggest smartphone market, Mainland China. In that region, sales were $4.64 billion (and $4.9 billion consisting of retail), down 14 % over last year and a whopping 43 % on last quarter. It’s a surprising contrast to the $8.2 billion reported in Q2, a record for Apple in the region, according to CEO Tim Cook, when it was the only region to grow sequentially. Generally, international sales outside of the Americas are now at simply under 48 %, compared with 56 % last quarter and 61 % in Q4 2012.

It shows that while Spurt today noted that Apple is the single most popular brand name amongst active smartphones and tablets in China at the moment, the incomes out today are an indication that the business could be challenged to hold on to that title in the months ahead.

The rest of Apple’s non-Americas local sales classifications were down as well – the one exception being Japan, which remains among the company’s more powerful development markets. Europe – still feeling the pressures of a financial recession on top of low-cost phone competition – was down to $7.6 billion, down 8 % on in 2012 and 22 % on last quarter. The rest of Asia Pacific outside of China and Japan came in at $2.05 billion, down 18 % on last year and 35 % on last quarter. Meanwhile, Japan had incomes of $2.54 billion, up 27 % on last year however down 19 % on last quarter. On the teleconference, Apple CFO Peter Oppenheimer noted that in Japan, iPhone sales grew 66 %.

One of the big questions for Apple worldwide continues to be how it’ll remain to fare going forward in emerging markets, where the business will remain to feel price pressure from inexpensive smartphone makers. Even without introducing low-cost gadgets that could possibly influence the company’s margins – something lots of think the business will do – the iPhone is already seeing its typical asking price for the iPhone decline which remains to have an influence on its margins.

As it is, you can see in the graph below that after numerous quarters of development in Greater China, the region is now securely below Europe in regards to income rankings, after earlier appearing like it might surpass Europe as the second-biggest region after the Americas. The latter consists of Apple’s greatest and house market of the UNITED STATE

We are paying attention to the earnings call now and will upgrade this with any fascinating color that the company provides on the international front.

From the call. CEO Cook was defensive on concerns about how well worldwide was doing. On Greater China, where he was inquired about growth being down 43 % on the previous quarter, he confessed ‘China was weaker in the quarter,’ but likewise stated that the ‘focus on income does not tell the complete tale … In the arc [of growth] I don’t get inhibited by a 90-day cycle that could’ve economic and various other aspects.’

He kept in mind that overall sales for Greater China account for 14 % of the business’s overall revenues, and $27 billion on a trailing basis. iPad sales in the quarter were strong, 50 % up over last year. He likewise pointed more positive indications on the ecological community front, with now over 500,000 designers there working on iOS apps. Cook likewise repeated the business’s commitment to double the variety of retailers in the in 2012.

Other worldwide markets that Cook pointed out were growing included India, which was up 400 %, Poland up 60 % and Turkey up 140 %.

Cook was likewise asked about Apple’s circumstance in Russia, where the 3 huge carriers, MTS, Beeline and Megafon, have stopped offering the iPhone.

Cook played this down and seemed to dismiss it completely: ‘If you review the Russian market, over 80 % of phones are offered in retail beyond carrier-owned stores,’ he stated. ‘Our activations in Russia set a record last quarter as the highest-ever quarter.’

Of course, what this likewise obfuscates is how the iPhone performed relative to various other gadgets. IDC (by means of Fortune) notes that Apple’s share of the smartphone market decreased to 8.3 % in the last quarter from 9 % a year ago.