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These days it looks like nearly every smartphone player worth its salt is devoting time and resources to upping their camera game, and Apple is no exception. A new report from 9to5Mac’s Mark Gurman indicates snippets locateded within iOS 7 beta builds that appear to show the company is dealing with a camera feature called ‘Magnate’ that’ll let individuals record video at 120 frames per second.

That’s a considerable leap over exactly what the iDevices are presently able to capture. Apple states the iPhone 5 can tape-record video at ‘up to 30 frames per 2nd,’ and a wrap-up slide from Apple’s 2013 WWDC discussion verified that iOS 7 would efficiently push that restriction to 60 frames per second. Completion result? Crisper, smoother video. A quick look at all the 120fps videos on YouTube (not best contrast, I understand) should give you a tip of what iPhones may eventually be capable of.

Do not expect to see the feature go live whenever quickly, though. Regardless of their coaxing, the 9to5 group hadn’t been able to obtain the attribute running on current generation Apple hardware, which they are taking as an indication that Mogul is in fact meant for an honest version of the iPhone.

By the time Magnate sees the light of day, Apple’s competitors might be well ahead of it in terms of camera adeptness. Samsung’s Galaxy S4, Nokia’s Lumia 920, and HTC’s One are the latest in a growing pool of smartphones that let individuals shooting slow-motion video (the two former records at 120fps, however HTC does not point out). Then there are devices like Nokia’s Lumia 1020, which sports a tremendous 41-megapixel camera sensor and, if it’s anything like the 808 PureView that came long before it, can capture some actually magnificent video.

So sure, if the report pans out and Apple actually does push the supposed Mogul attribute out the door someday, they’ll be walking down a course currently traveled by its competitors. I presume that will not provide too many issues for Apple, though, iOS aficionados will latch onto it just as they did with the likewise late Panorama attribute in iOS, and Magnate might wind up making slow-motion video a must-have for smartphones going ahead. (Seriously, I am simply waiting for someone to work up a Vine or Instagram knock-off devoted to slow-mo clips of people tripping over things.)

The high quantity of mobile camera options suggests that consumers will eventually have the ability to catch minutes more effectively with their iPhones or Lumias. Nevertheless, the smartphone camera battle is already weighing greatly on some camera makers, which are struggling to keep their businesses in order while high-powered camera phones devalue the age-old point-and shoot.

Nikon is a fantastic example, according to Bloomberg. Business head of state Makoto Kimura prompted at the possibility of a ‘non-camera consumer item’ to assist counter flagging point-and-shoot camera sales. Some have currently taken that to indicate that Nikon is mulling a smartphone. It used to be that imaging innovation dripped down from devoted camera business to the rest of the customer gadget market. How long till things begin flowing in reverse?