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Well people, Apple has just put up some combined numbers in its fiscal Q4 2013 profits launch – $37.5 billion in profits and $7.5 billion in net earnings to be precise – however exactly how exactly did the tech titan fare in regards to hardware sales?
This time around Apple sold 33.8 million iPhones (which it notes is a record for Q4), 14.1 million iPads and 4.6 million Macs during the quarter.
To put that in perspective, the typical expert prediction was for Apple to offer a grand total amount of 33.4 million iPhones in Q4, together with just under 14 million iPads and about 4.26 million Mac computers. At the same time, Apple sold 31 million iPhones, 14.6 million iPads, and 3.8 million Macs last quarter, and 26.9 million iPhones, 14 million iPads, and 4.9 million Macs in the year-ago quarter.
So yes, if we are taking those averages as gospel, Apple managed to come out ahead on every one of them. Despite that big iPhone sales boost (thanks in part to the recent launch of the iPhones Fives and 5c, iPad sales are essentially flat year-over-year – we will see if that trend sticks as soon as those freshened models start striking shelves in November. The nature of the electronic devices lifecycle means that a cyclical dip or lull is to be expected though – with the vacations right around the corner, the business’s Q1 2014 earnings are going to be where the genuine cash is.
Speaking of dips, we saw a few of them last quarter: Apple offered just 14.6 million iPads at that time which was heralded as the first annual iPad sales decline ever, and (possibly more especially) the average asking price of the iPhone dipped from $613 to $580 sequentially.
It’s not precisely a shock then to see that both of these trends are still in result, specifically when it comes to iPhone ASPs. Apple makes it an indicate never ever break down iPhone sales numbers by model, so at this point it’s tough to state how many 5s and 5c units have been sold (a circumstance that’s compounded by iPhone Fives supply constraints and the regular assertion that individuals are not really purchasing the 5c). While iPhone ASP is down to $577 this time, though, it seems that the appeal of the higher-priced iPhone 5s has handled to keep the figure from wearing down excessive.
And what of the iPods? The music players (which ultimately progressed into much, far more) were one of Apple’s first runaway hits, however the business generally seems delighted to delegate them to the background. They have not been called out in a revenues launch for the previous six months, and they were conspicuously missing when Apple upgraded the rest of its hardware portfolio in the nick of time for the holiday buying frenzy. In case you were curious, however, Apple moved a hair under 3.5 million of them in Q4.
This is a developing tale, please refresh for updates.