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During today’s WWDC keynote, Apple’s Eddy Cue briefly discussed Bing integration in iOS 7. While demoing new functions in Siri, Hint pointed out that Bing is utilized to power internet searches. Absolutely nothing was stated about Google, which should not come as a surprise.
Apple has been distancing itself from Google for rather a long time. For instance, Apple Maps is now on iOS and OS X. Bing integration in Siri, while a more subtle step, is definitely a knife jab at Google. And Microsoft could not be happier.
Siri is currently a Google search replacement in the sense that it uses services like Wolphram Alpha and Yelp to respond to particular sort of concerns. In iOS 6, Siri uses your default online search engine in Safari to show web outcomes (Google, Yahoo, and Bing are choices). Apple’s reference of Bing today in relation to iOS 7′s Siri suggests that Microsoft will be the default search supplier no issue the engine you’ve set as your default.
‘Starting this fall with iOS 7, Bing will power Siri’s new incorporated web search,’ according to the main Bing blog site. ‘We’re thrilled that all the fantastic results individuals have come to understand and love on Bing.com will now be offered to Siri users on iPhone, iPad and iPod touch.’
The partnership is ironic when you consider that Microsoft simply began airing Windows 8 tablet ads that utilize Siri to mock Apple products.
We’ve actually reached out to Apple for clarification on how Bing integration works in iOS 7. Apple would never ever entirely get rid of Google as a search carrier, right?