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Apple continues its selective content partner rollout today with an upgrade to Apple TELEVISION software that adds Vevo, as previously reported, along with Disney Channel, Disney XD, The Weather condition Network and Smithsonian by means of new dedicated apps, as 9to5Mac reports. All those content service providers are stay in the U.S., however U.K. users and various other regions will see just select channels by means of update.

The Apple TELEVISION update really marks the first time that Apple has provided weather details on the Apple TV, something which now seems like a long overdue addition to the platform. With that addition, the Apple TV starts to handle even more of a general services dash panel tone, in addition to its video and entertainment content sources.

Vevo was rumored to have actually been preparing a devoted Apple TV application last week, the Exchange Diary reported, which is part of its efforts to distribute content from its network more extensively outside of YouTube, which presently powers a big share of its views through a licensing agreement in between the songs industry joint endeavor and Google.

Disney content appearing on Apple TV via dedicated networks is also something that is not really all that surprising, considering the cozy relationship that exists in between Disney and the Mac maker. Disney CEO Bob Iger sits on Apple’s board, and Steve Jobs notoriously sold pc animation studio Pixar to Disney. Disney has been a strong, long time partner for the iTunes media store, too.

Apple building out content relationships for Apple TV seems to be the means the company chooses to welcome third-party material to the platform, in lieu of via opening up an API and offering an application store as it’s done on iOS. The brand-new partnerships today could help enhance the device’s appeal amongst the teen set, as well as with younger children thanks to Disney and Disney XD, and generally more content sources = a wider potential audience, however Apple clearly wishes to see to it that brand-new content sources likewise fit with its general vision for a home media streaming gadget.

Rumors of a specialized Apple television, or of a new next-gen media streamer establishing later this year continue to swirl, so a staged content accumulation might’ve something to do with those strategies, too.