Apple TV set-top reportedly pushed to 2015 as content stalemate drags on

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The long-rumoured Apple TV set-top box overhaul won’t be embellishing house entertainment set-ups until next year, if a brand-new report is to be thought.

According to The Information (pay wall), Apple has actually pushed the launch of the gadget into 2015 after failing to attract content providers to buy into its vision for IPTV distribution.

The site’s sources believe the cable companies are concerned that acquiescing to Apple’s advances could see Cupertino replace them at the top of the television diet pyramid.

The recurring saga of the proposed merger in between Time Detector and Comcast is likewise contributing to the hold up, the report claims.

2015, but when?

The Information’s report says Apple is blaming the cable companies for the hold up, while those holding the rights claim Apple is biting off even more than it can chew with its strategies to improve TELEVISION consumption.

As a result of all this, Apple is now working to the 2015 timeline, although there’s no reference of a precise release date.

Of course, this isn’t a brand-new issue. As far back as a year ago it was reported that a failure to reach accords with content companies was behind Apple’s failure to obtain a reported iTV flatscreen set (keep in mind that?) out of eviction.

Can Apple encourage the cable dinosaurs its plans are not a big flaming meteor coming to wipe them out and begin a brand-new world order? Let’s know your ideas below.