Dr. Dre’s brand-new album premiered on Apple Songs, as you might anticipate, as well as now Apple is leveraging its annual live songs festival to promote its music streaming service.

The company merely announced that the Apple Music Celebration– formerly called the iTunes Festival– will certainly be relayed live on Beats 1, the live-radio terminal that accompanies the Apple Music service.

The announcement isn’t a shock, nor is the renaming of the celebration. It makes absolute sense that Apple is utilizing all its services as well as media reach to advertise Apple Music to as numerous potential listeners as well as consumers as possible. The service has actually drawn in over 11 million individuals throughout the first totally free trial duration, which lasts three months. While Apple Music is priced in a different way across the world (it is as affordable as $2 each month India) and also due to arrive on Android soon, it stays to be checked how it will get on once the test duration mores than– specifically since the likes of Spotify supply a cost-free, ad-supported rate which Apple’s service does not.

Back to the news in hand. The Apple Music Celebration happens every evening at the Roundhouse in Greater london in between September 19 and September 28. Pharrell Williams, One Direction, Florence + The Machine and also Disclosure are among the first acts that have actually been verified for this year. In enhancement to the songs, Apple stated it will certainly likewise transmit “backstage information as well as video straight from the artists” by means of Apple Music Connect.

“We intended to do something actually special for songs followers this year,” Eddy Cue, Apple’s elderly vice head of state of Web Software as well as Services, claimed in a statement.