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Apple’s trajectory in the U.S. smartphone market over the previous bit’s actually been an up-wards one, with the company acquiring more and more iPhone subscribers each month. During the three-month duration covering November 2012 to February 2013, Apple added 8.9 million brand-new iPhone customers according to comScore, while Android as a platform in total included just 2.9 million. That suggests Apple’s share of the overall smartphone customer base in the UNITED STATE expanded to 38.9 percent from 35 percent, while Android’s dropped from 53.7 to 51.7 percent.
ComScore’s figures likewise show that in terms of smartphone makers, Apple also remains to lead the pack. Its share among OEMs rose 3.9 percentage points throughout the 3 month duration, while Samsung acquired just 1 percent percentage point, rising from 20.3 percent of the UNITED STATE market to 21.3 percent. That suggests Apple and the iPhone continue to delight in nearly double the smartphone manufacturer share of its next closest competitor.
The loser in this case was not either Apple or Samsung, nonetheless, both of whom acquired subscribers and share, but BlackBerry, which as a platform shed 1.7 million customers in the U.S. between November and February. These numbers predate the launch of BB10, nevertheless, so we will have to view to see if that helps BlackBerry stem the tide of users leaving.
Of course, both Google and Samsung stand to profit of upcoming device launches, which could help swing the pendulum back in their favor over the coming months. Samsung is on the edge of debuting its next-generation flagship smartphone, the Galaxy S4, with pre-orders starting in simply a couple of weeks. The HTC One is likewise concerning the UNITED STATE market in mid-April, which could offer Android as a platform added firepower in regards to taking on iOS and the iPhone.
Apple’s success to date has actually been based on the strong performance of the iPhone 5 since launch, which device appears to remain to be an appealing selection for U.S. customers. There still does not appear to be much in the way of a real race for a third platform, however, with Microsoft and BlackBerry either actively losing share or seeing just irrelevant gains. The marketplace is now at an essential juncture in terms of item launches, but the battle looks most likely to continue to stay a two-party affair for the foreseeable future.