Apple's latest buy could make its screens brighter and more efficient

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Word is Apple has obtained micro-LED display tech company LuxVue, and Apple has actually launched a statement that does not straight-out reject the deal.

In Apple terms, that’s as near verification that anybody’s going to get.

News of the purchase originates from TechCrunch, which apparently spoke with ‘sources close to the transaction,’ as well as got Apple’s statement – ‘Apple gets smaller innovation companies from time to time, and we normally don’t discuss our function or strategies.’

The purchase was likely among Apple’s 24 acquisitions that took place during the previous 18 months.

In the interest of self-betterment

LuxVue, which has actually accumulated $43.8 million (about ₤ 26m, AU$ 47m) in equity capital financing considering that its founding in 2009, focuses on power-efficient LED screen tech that could hypothetically make Apple’s gadgets at the same time more vibrant and less power-hungry.

As usual Apple’s strategies are unclear, but CNET cited statements made by Apple CEO Tim Cook in a conference call recently (the same where the 24 acquisitions were discussed) as proof of what the company may have in mind for LuxVue.

‘We aren’t in a race to spend the most or get the most,’ Cook said. ‘We are in a race to make the world’s finest items, that actually enrich individuals’s lives. And so to the tune that acquisitions can help us do that and they have done that and remain to do that, then we’ll acquire.’

Cook apparently stressed that Apple’s acquisitions are implied to further its existing items and R&D, not get in new markets or scoop up leading start-ups. Because light the LuxVue get makes ideal sense.

There’s more proof in in 2013’s reports that Apple purchased mapping company BroadMap and notes firm Catch, likely during the same period it might’ve gotten LuxVue. The connection is rare, but analyzing these deals together could help flesh out Apple’s state of mind – to utilize acquisitions to better its existing items.