Research company IDC today revealed its initial price quotes of worldwide tablet deliveries for the 3rd quarter of 2013, discovering that Apple’s share of the market has been up to under a 3rd. According to IDC’s numbers, Apple held a 29.6 % share of the market for quarter, compared to 32.4 % in the previous quarter and a 40.2 % share in the year-ago quarter.
Though Apple’s unit shipments grew a little from last year to this year– from 14 million to 14.1 million– because many even more Android tablets were sold, specifically by Samsung and Lenovo, Apple’s overall tablet market share stopped by more than 10 %. Notably, the quarter preceded the recent iPad refresh and need to logically be Apple’s weakest quarter of the year.
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With no new iPad product launches in the 2nd or 3rd quarter to drive volume, Apple experienced a quarter-over-quarter decrease in deliveries from 14.6 million in 2Q13 to 14.1 million in 3Q13. Year over year, iPad deliveries grew less than one percent. Apple’s slowing development– caused in part by its decision in late 2012 to move its item launches from earlier in the year to the fourth quarter– has caused the company’s tablet market share to slip to 29.6 %, its lowest share to date. Nevertheless, with the brand-new iPad Air shipping November 1st and the rejuvenated iPad mini with Retina arranged to present later in November, IDC expects Apple to delight in durable shipment development during the 4th quarter.
‘With 2 7.9-inch models beginning at $299 and $399, and 2 9.7-inch models beginning at $399 and $499, Apple is taking actions to interest several segments,’ said Jitesh Ubrani, Research Analyst with IDC’s Tablet Tracker. ‘While some certainly hoped for more aggressive rates from Apple, the existing costs clearly show Apple’s ongoing approach to preserve its premium status. It’s worth keeping in mind that Apple was not the only one to enhance the price of its small-sized tablet throughout this product cycle: Both Google and Amazon enhanced the price of their latest 7-inch tablets from $199 to $229 to cover the greater costs related to high resolution displays and much better processors.’
Second-place Samsung remains to close on Apple in the tablet market, garnering 20.4 % of the marketplace– and more than doubling its total tablet delivery number– as other significant tablet makers continue struggled to sell even more than 3.5 million tablets.
As constantly, it’s essential to keep in mind that IDC’s numbers track deliveries instead of sales, and therefore the number of shipped devices are making their means into customers’ hands stays vague. IDC’s figures are likewise quotes, as many business don’t release their exact tablet delivery data and thus research firms should depend on supply chain data and estimations from information that’s made public by producers to construct their estimates.