After discounting its Nook Simple Touch to $99, Barnes & Noble launched its new Nook Video app for iOS gadgets. The app allows users to lease or purchase motion pictures and TV programs straight from Barnes and Noble’s streaming service, without the need of a subscription. Nook Video also sustains UltraViolet motion pictures for individuals who wish to access their digital collections.

Nook Video

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The Nook Simple Touch sale and brand-new video app follows the surprise resignation of Barnes & Noble CEO William Lynch, and a 34 % drop in profits due to poor Nook tablet sales. In June, guide merchant announced it would stop making tablets itself, and would begin accustomeding an unnamed third party to manufacture black-and-white Barnes & Noble-branded e-readers.

There’s actually likewise been an overall decrease in need for e-readers. E-paper display makers E Ink Holdings Inc reported a 46 % decrease in sales last week, and the business doesn’t expect to see any development in 2013. E Ink Holdings Inc makes screens for both Amazon and Barnes & Noble.

The Nook Video app is presently free to download from App Retail store, and it supports all existing iOS gadgets running iOS 5.0 or later.