Earlier today, The Cincinnati Enquirer checked it out at the history and future of Cincinnati Bell, the 140-year-old telecommunications business serving the Cincinnati, Ohio location. Included in that report was a mention that the business’s wireless division will begin offering the iPhone for the first time later on this month.
Cincinnati Bell plans to begin carrying Apple’s iPhone 5 this month, which will be the first time the business has actually offered the popular phone. Why the company’s decided against carrying the iPhone previously vividly shows its wireless dilemma: Apple can require carriers to purchase a specific number of iPhones, and those carriers need to eat the expense of any unsold iPhones. Carriers likewise normally subsidize the expense of the $600 iPhones, which they sell for about $200.
The landlocked local market’s size is a challenge for Cincinnati Bell, which must pay other carriers when local consumers roam outside its service location, and restricts its options. Cincinnati Bell, which does offer a 4G network, continues to examine whether updating to LTE network speeds that enhance the newest smartphones’ efficiency is worth the investment.
The Cincinnati Enquirer has now verified that the carrier will introduce the iPhone 5 on August 16, and a source at Cincinnati Bell has notified MacRumors that staff members are now receiving training products in advance to prepare them to begin selling the device.
Get the most recent on iPhone/iPad technology: Ipads Advisor
Device pricing does, nonetheless, seem greater on Cincinnati Bell than with various other carriers, a problem that isn’t restricted to the iPhone. According to training materials, the iPhone 5 will normally be priced at $299.99 after a mail-in rebate on a two-year agreement, obviously for the 16 GB model that’s generally priced at $199 on-contract at various other carriers. For the launch weekend of August 17-18, Cincinnati Bell will be providing a trade-in deal worth an added $100 off of the price of the iPhone 5 on in-store investments, although details on which devices qualify for the trade-in offer are vague.