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Apple CEO Tim Cook has said the business acquired 15 business in 2013, however only 10 have been exposed. Now it appears 2 even more might’ve been discovered.
The Apple fan site 9to5Mac has unearthed a stack of proof that suggests that Apple bought the mapping data company BroadMap and the location-based Evernote competitor Catch.
BroadMap specialized in map information processing, which Apple might conceivably use to improve its own Apple Maps app.
Catch, on the other hand, was a note-taking app that might make use of place information to easily arrange text and multimedia notes. However it appeared to shut its doors in August for strange reasons.
According to a source 9to5Mac spoke with, Apple got BroadMap in the first half of 2013 so that Apple can mine the business for talent, not always technology.
And according to the LinkedIn profile of BroadMap Chief Executive Officer Daniel Perrone BroadMap was obtained by a ‘Fortune 5’ company. None of the leading five Fortune 500 business in 2013 have a use for mapping tech, however Apple sits near the top of the list at number 6.
And several former BroadMap execs list Apple as their existing employer on LinkedIn, though Perrone does not.
That all indicate one thing: Apple having actually purchased BroadMap. But the case for Apple having similarly gotten Catch, on the other hand, is a little more tenuous.
Catch shut down in August after its execs decided ‘to take the business in a different instructions.’ They’d simply launched a business service called Catch Group.
But Catch was advertised greatly in Apple Establishment locations, on Apple’s site, and at Apple occasions. And sources supposedly informed 9to5Mac that many previous Catch workers, consisting of the company’s co-founder, are now at Apple dealing with iOS software.
That’s not verified, but it’s not implausible that Apple would purchase the company out obviously growing so keen on it.
What might Apple do with these technologies?
The previous BroadMap executives’ LinkedIn profiles assert they are now on Apple’s maps group, so it seems their talents are being made use of to improve the company’s oft-maligned Apple Maps.
Catch might be made use of to improve iOS and OS X’s native note-taking apps, though the area abilities might also factor into anything from Apple Maps to Siri.
What’s particular is that as always, 2014 is going to be an interesting year for Apple.