According to brand-new data from ad platform and market research company Nanigans (through VentureBeat), Facebook marketers are seeing roughly 1790 % even more make money from mobile ads on iPhone when compared to ads on Android. The research tracked over 200 billion advertisements on Facebook, and also disclosed that expense of mobile advertising on Android is greater than the return on investment gotten with the platform.
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“Sellers are recognizing considerably greater return from audiences on iOS than audiences on Android,” the report states. “For the first three quarters of 2013, RPC [profits per click] on iOS averaged 6.1 times greater than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
“Audiences cost even more on iPhone, and the reason is that it’s worth it,” Slagen stated. “Generally, we are not planning to get one-time clients, we are planning to invest gradually … so we pay more up front for much better lasting results.”
An additional graph revealing the return on investment portions by merchants marketing on Facebook Mobile showed that iOS brings retailers 162 % more cash than invested on the advertisements, while advertising on Android returned 10 % less than the cost of the ads:
The outcomes are intriguing given the truth that Facebook has traditionally seen deeper integration within the Android platform, consisting of the release of the Android-only Facebook House launcher earlier this year, along with the multiplatform Chat Heads feature which is more feature-filled on Android devices.