Xiaomi is the world’s No. 3 wearables vendor behind Fitbit as well as Apple, baseding on a brand-new record from IDC that considered shipment volume in the third quarter of 2015.
This could come as a shock unless you stay in China, where 97 percent of Xiaomi’s wearable gizmos, like the Mi Band, are delivered, yet the company has actually ranked in the top three because the beginning of this year. In an IDC report launched in June before deliveries of the Apple Watch were included, Xiaomi really placed second, which suggests the Apple Watch knocked it down one place.
The Mi Band, Xiaomi’s first wearable, was introduced last summer and is a quite fundamental BLE fitness tracker. It counts steps taken, hours of sleep, and approximates calories melted (a more recent design, Mi Band Pulse, additionally keeps track of heart rate). One of the tricks to its success is its incredibly affordable price. Starting at merely $14.99, the Mi Band is an easy method for people to meddle wearables without wasting too much money if they ill of them.
According to IDC, market leader Fitbit delivered 4.7 million wearable units in the third quarter, taking a 22.2 percent market share. Apple delivered 3.9 million units, for a 18.6 percent market share, while Xiaomi delivered 3.7 million devices, or 17.4 percent of the market.
Fitbit’s delivery quantity increased 101.7 percent year-over-year, while Xiaomi’s leapt 815.4 percent, many thanks to China’s placement as one of the world’s largest wearables market. Fitbit gained from development in Asia, Europe, the Middle East and also Africa, in addition to a big order of 335,000 fitness trackers from Target, which provided the tools to its employees for a company-wide physical fitness program.