Flipboard exemplifies the modern, successful application. Considering that its release, it’s actually outsmarted some of the most successful magazine and news agency of the century. Numerous attribute its success to the innovative interface, which integrates aspects discovered in prominent publications with the fluidity of contemporary digital design, but others find the extremely idea behind the app to be the most intriguing element. The premise of Flipboard is apparent: in an age when opening a Twitter customer also downloads a deluge of updates and details, Flipboard automatically looks through the rubble and exposes just the truly great content hiding in the ordinary updates that occupy modern-day social networks.


When it was first introduced, Flipboard was truly a cutting-edge participant in to the iOS app space. In a world prior to ‘flat’ was the most popular trend in mobile design, Flipboard was already removing needless user interface trash. At the exact same time, the creators of Flipboard integrated motions ahead of the curve.

Flipboard employs an excellent design based around the "swipe" gesture and pages that display information.

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Flipboard employs an excellent design based around the ‘swipe’ gesture and pages that display information.

Opening Flipboard for the first time reveals an app based on the concept of swiping. Content exists in pages, however the pages aren’t the photorealistic things found in various other apps like iBooks. Swiping through these pages shows that there’s a ‘crease’ illustrated on-screen, though the real physics surrounding the navigation of Flipboard reminds me more of Microsoft’s Metro user interface than of something like iBooks. The physics are an additional part of Flipboard that’s actually been polished to near-perfection: swiping through the app is satisfying thanks to the impression of straight manipulating onscreen things.

Navigating the app is simple. Upon first being opened, Flipboard displays a page that includes your customized options, in addition to particular default publications, which are just pre-rolled choices that contain specific sorts of material. The technique works well: while your personalized choices are based upon any account (including Facebook, Twitter, Google+, LinkedIn, Flickr, Instagram, and lots of more), the other default choices consist of information and information from a myriad of famous sources. The strength of Flipboard is certainly in the curation and discussion of your social media feeds, however these various other options offer much more fascinating kinds of content.

Algorithms and Content Discovery

The discovery of content is exactly what makes Flipboard so useful. The design helps to permit this discovery, however the algorithms that choose exactly what to show and where to reveal it are the real star of this app.

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From images on Facebook, to retweeted stories on Twitter, Flipboard acts as a means to view the most pertinent details on virtually any social network.

Put simply, they work completely. Indicator in to as many social networks as you want, and Flipboard does not skip a beat. Updating to load newer material is fast and receptive, and Flipboard does a fantastic task of loading images for appropriate links.

Importantly, it does not put in the time to load everything. The ‘magazines’ that it produces are of finite length, so view them as a highlight reel rather of a full replacement for a social network’s respective app. It makes use of the analytics provided by a social network (such as retweets and favorites on Twitter, or likes on Facebook) to appear the most popular or controversial posts in your Flipboard feed.


In May of this year, Flipboard presented a significant upgrade. This upgrade included the ability for users to create their own ‘magazines’, or a curated list of write-ups and material that they enjoy. Other Flipboard users might then follow users, thus developing a type of social network around sharing write-ups by means of Flipboard.

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Flipboard allows you to customize the numerous sources that it’ll load. In addition to that, Flipboard includes built-in classifications of material.

Interesting, however it has not essentially altered how I use Flipboard. In fact, I not follow specific users. The reason for this is basic: I quickly discovered that many of the content being released by those that I followed was currently circulating through Twitter, and hence was currently being picked up by Flipboard. Eventually, in my eyes, the function feels rather gimmicky, but the good news is these publications are easily ignored.

Beyond that, individual posts can likewise be shared via the majority of social networks.


Almost every single some of us has various accounts on various websites that are devoted to offering content to their individuals. If, like me, you discover staying on par with all of those websites a dizzying task, you’ll discover Flipboard helpful. The application is a perfect some example of something made particularly for the touchscreen and internet age, as it combines an easy interface with an outstanding properties, and executes on every little thing with aplomb.

Flipboard is today’s newspaper: it’s a source of information that’s naturally relevant.

Headlines provide the most relevant information at a glimpse. Photos, drawned from social networks, provide you a concept of exactly what your buddies fall to. The term ‘information’ is no longer decided by an editor of a newspaper, or by the publisher of a magazine. The idea of a single celebration curating dozens of sources of information, then forming one defined method to digest the most important pieces and littles this information has actually never disappeared. And yet, the newspaper and publication markets are slowly dying. The very institutions that formerly earned a profit on this procedure are going the way of the dinosaurs. Exactly what was their cardinal sin? They failed to make the change to digital.

Flipboard changes editors with algorithms, press reporters with social networks. Flipboard is the newspaper for the digital age, and as such it belongs on every iPad.