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Apple has actually increased the size of its download limitations on cellular networks to 100MB from 50MB. The modification comes as iOS 7 launches to the general public as a -700 MB over-the-air upgrade to iPhone and iPad users.

The boost in size was initially shown by MacRumors and we consequently verified the brand-new, higher restriction.

Apple’s initial download limit for apps was 10MB while not connectioned to WiFi networks, forcing developers to take substantial measures to ensure that apps scooted in simply under the line. This has become especially common amongst designers of complimentary apps and games. The thinking was that complimentary apps worked as an ‘impulse download’. You’re much more most likely to get downloads of your app if you make it accessible anywhere, not just on WiFi connections.

If you take a quick survey of the App Store’s top and featured cost-free apps, you’ll see an amazing resemblance in their download sizes: 43.6 MB, 45.8 MB, 46.4 MB, 43.9 MB. These are all apps like Battle Camp, CastleVille, Dragon Flinga, Deer Seeker, basically foolishness that you download on the fly to lose time.

What this means is that all these apps are going to balloon right approximately the optimum 100MB limitation as quickly as they can. These aren’t coincidental sizes– at just under 50MB each they utilize every last scrap of information that Apple will permit them to ship over the wire.

The adverse effects of this, then, is that downloading these impulse apps is going to have a huge impact on your information plan. I am not stating you do, but if you downloaded 5 of these apps a month, that’s 500MB. That’s even more than increase the lower limitation of AT&T’s lowest information plan permitted the iPhone. You could obliterate your cap with just 3 downloads a month if you are on the most affordable strategy.

All of this comes as carriers get more skimpy and anemic with information, not more generous. Though some providers like T-Mobile and Sprint are attempting to utilize ‘unrestricted’ data strategies to purchase market share, most of users in the UNITED STATE are on awful information strategies that shell out the megabytes like gold. All you international individuals with your twenty quid limitless strategies I don’t want to hear it.

Anyhow, this is not a wave your hands in the air and scream moment, but it’s certainly intriguing to see Apple loosening these restrictions and exactly how they run up against the carrier agenda when it comes to information plans. And it’s something to be familiar with since these complimentary apps will likely double in size very rapidly.