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Sonos officially rolled out Apple Songs to all its present linked sound speakers on February 10, yet the Apple Sonos cooperation really did not stop there. Both business last evening introduced a brand-new industrial advertising the Apple streaming service throughout the Grammys. The business advertising both Sonos sound speakers and also Apple Music aired during the gives show where Recording Academy Head of state Neil Portnow took the stage to attack free music streaming solutions like Spotify, baseding on The Verge.

‘Isn’t really a tune worth greater than a dime?’ Portnow stated in refrence to the low repayments musicians obtain from cost-free rate streaming services. ‘Pay attention, all of us love the benefit, as well as we sustain innovations like streaming, which link us to that music. Yet we also have to ensure that artists expand up in a world where songs is a sensible career.’

Apple itself wished to pay artists absolutely nothing for songs played during its three-month cost-free test of Apple Songs, but chose against it after Taylor Swift publicly shamed the company on Tumblr.

The Apple and also Sonos advertisement title ‘Songs makes it residence’ features artists Deadly Mike, Matt Berninger, and St. Vincent. The business features all 3 musicians at home unboxing Sonos speakers and also streaming tracks from Apple Music. The office ends with Deadly Mike announcing, ‘silence is possibly the enemy of a satisfied house.’

Apple Music formally changed Beats Music on Sonos audio speaker in December. You can learn how to update your Sonos speakers with Apple Songs here. Sonos sound speakers are offered on amazon or directly from Sonos at sonos.com starting at $199.