Google CEO Larry Page has had informal discussions with NFL Commissioner Roger Goodell and other NFL execs that included talks about the NFL Sunday Ticket package that DirecTV currently holds the rights to, according to AllThingsD.

The present Sunday Ticket deal with the NFL– which sees DirecTV paying $1 billion a year– ends after the 2014-15 period and the NFL is likely wanting to secure the rights well prior to its contract with DirecTV ends.

A number of pundits have suggested that Apple, Google or Amazon could offer a big boost to their streaming video services by purchasing special rights to NFL Sunday Ticket– though it’s likely the price will cost quite a bit more than the current $1 billion per year.

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Today, according to sources, Google CEO Larry Page, in addition to YouTube content boss Robert Kyncl, met a delegation from the NFL led by commissioner Roger Goodell. And the Sunday Ticket plan was among the topics of discussion, according to individuals knowledgeable about the conference.


An informal chat is a very long means from an offer, so there’s no need to invest too much in the conversation quite yet. And I am told that Goodell and various other NFL executives are meeting several Silicon Valley business on this journey, which is one they make each year.

CBS, Fox and NBC have actually signed new agreements that see each of them paying about $1 billion every year for their Sunday games, while ESPN will pay almost $2 billion annually for its Monday Night Football broadcast rights. These new agreements were a boost of some 60 percent from their previous offers.

There have been occasional rumors that NFL Sunday Ticket would be coming to the Apple TV, though absolutely nothing has actually come to fruition yet– however, given the current additions of HBO Go and WatchESPN, Apple is clearly aiming to make offers to increase the appeal of the Apple TV box. Nevertheless, it remains to be seen if Tim Cook is interested in spending more than $1 billion each year on a ‘hobby’.