HBO is preparing to put an additional nail in the cable coffin by partnering with Apple and other business such as Roku to launch its new subscription based streaming service in April, according to the International Company Times. HBO would like to launch the standalone service called ‘HBO Now’ in ‘conjunction with the the premiere of the 5th year of Game of Thrones“.

HBO Now, apple

The new solution will certainly allow customers to subscribe to HBO directly rather than paying high fees for packed stations from cable or satellite carriers such as Comcast or Verizon. The price of an HBO Now subscription will be around $15 a month when bought directly from HBO. The company intends to provide an HBO Now application on third-party distribution services such as Apple TELEVISION, Roku, PlayStation and also much more, similar to it does now with its HBO Go solution for present customers.

An unnamed source told the International Company Times that Apple ‘has been most vigorous in courting HBO in a proposal to bring in the solution to Apple TELEVISION.’ Apple believes that bring in the new HBO web streaming solution will aid drive sales of its digital media gamer.

HBO’s company parent, Time Warner Inc., really hopes the brand-new streaming service will convince cable cutters, and other clients that do not currently pay for HBO, to register for the premium television stations. HBO Now will also have to compete with Netflix as well as other streaming solutions such as Amazon Prime, but the firm thinks its initial shows and also ability to offer existing films will be adequate to persuade people to subscribe.

While it is unknown when HBO Now will formally launch, HBO is enthusiastic that the new streaming solution will certainly be prepared to enter time for the 5th season of Game of Thrones on April 12, 2015.