Apple today revealed at its Springtime Onward event in San Francisco, America that HBO’s new subscription service will launch specifically on Apple TV and also the App Store in April. The streaming solution called HBO Now will certainly be readily available for $14.99 a month without any cable television registration needed. Customers will certainly have the ability to accessibility previous, existing as well as future HBO programming through their Apple TELEVISION digital media player or via the HBO application on their iPad or iPhone. The very first month of HBO Now will certainly be free to consumers which sign up at launch.

HBO Logo, apple iphone

HBO CEO Richard Pepler made the news along with Apple Chief Executive Officer Tim Prepare at the Yerba Buena Center for the Performing Arts in San Francisco on Monday. Pepler additionally played the trailer for the 5th season of Game of Thrones at the media event.

It is unidentified if and also when HBO Now will certainly be offered with other websites such as Roku.

UPDATE: HBO Now customers will additionally be able to see content at HBONOW.com, baseding on the main news release.

Apple TV, iphone apps

Apple has actually lowered the deal of the Apple TELEVISION box-top from $99 to $69 to make it ‘available to even more individuals,’ according to Cook. The $69 price still makes Apple TELEVISION much more pricey than other streaming tools such Google’s Chromecast, $32, and Amazon.com’s Fire TELEVISION stick, $39, yet Apple hopes the new deal plus the addition of HBO Now will certainly make it a lot more enticing to new customers.

HBO Now Press Release

APPLE TO DEAL HBO REGISTRATION FOR FIRST TIME THROUGH HBO NOW

SAN FRANCISCO, March 9, 2015– Home Ticket office revealed today the people of its standalone premium streaming service– HBO NOW– and also that the service will release this April, bringing the highly expected brand-new item to customer bases in time for the fifth year of Game of Thrones. HBO and Apple likewise announced that for the first time an HBO subscription will certainly be provided directly to Apple consumers via HBO NOW.

HBO NOW offers instant access to HBO’s acclaimed programming. Enjoy every episode of every period of the bestseries shows, even more of the greatest as well as most current Hollywood attacked motion pictures, original HBO Movies, groundbreaking documentaries, sporting activities and funny as well as songs specials. To register for the streaming service HBO NOW, customers simply need the internet.

Apple will certainly give audiences the capability to take pleasure in HBO programs using HBO NOW. After launch, consumers could subscribe using the HBO NOW application on their iPhone, iPad or iPod touch, or straight on Apple TELEVISION for instantaneous accessibility. Users can buy HBO NOW directly in-app for $14.99 a month. After signing up, clients will likewise have the ability to enjoy at HBONOW.com. HBO will provide a 1 Month introductory cost-free trial duration to brand-new HBO NOW consumers that subscribe through Apple in April.

HBO remains to be in discussions with its existing network of representatives and also new digital companions to supply HBO NOW. At launch, HBO NOW will be available on iOS gadgets and on PCs.

‘HBO NOW is the following stage of technology at HBO,’ said Richard Plepler, chairman and also Chief Executive Officer, HBO. ‘With this new collaboration, an all-natural development for the network, we have access to millions of Apple customers which are utilized to acquiring their favorite apps right away. Now, they can do the same with an HBO subscription.’

‘HBO NOW supplies a new generation of HBO followers numerous of the most effective TELEVISION programs worldwide without a wire or satellite registration,’ claimed Eddy Cue, Apple’s senior vice president of Net Software application and also Solutions. ‘Now, with the very same simpleness as buying an application, clients can register for HBO NOW and instantaneously start viewing their preferred HBO programs as they broadcast– this is significant.’

Similar to HBO GO, HBO NOW will certainly offer even more compared to 2,000 titles online. This includes existing seriously acclaimed series like Game of Thrones ®, True Detective ®, Silicon Valley ®, Girls ®, Veep ® as well as The Leftovers ®, and also standards like The Sopranos ®, Sex as well as the City ®, Real Blood ®, The Cord ® as well as Deadwood ®.

Highly-anticipated upcoming initial programs like Westworld, the drama series starring Anthony Hopkins, Ed Harris and also Evan Rachel Timber, The Brink, the dark funny series starring Jack Black as well as Tim Robbins, the new season of the Emmy ® -winning True Investigative with Vince Vaughn, Colin Farrell and Rachel McAdams, and also HBO Movies ‘Bessie, starring Queen Latifah, will come to be readily available on HBO NOW as they air on HBO.

In addition, HBO NOW will display Recently Tonight with John Oliver, named’ideal of 2014’on lots of critics’listings, VICE, the Emmy ® -gaining, cutting-edge information publication collection hosted by Shane Smith, HBO Sports docudramas, collection as well as World Champion Boxing events, and also groundbreaking docudrama programs like Going Clear: Scientology as well as the Jail of Idea, The Jinx: The Life and also Deaths of Robert Durst and also the Oscar ® -gaining Citizenfour.