In Depth: Apple iTV: how Apple's television will really work

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We all have our own idea about exactly what an Apple-branded tv would, or perhaps should, look like. And those of us who’ve spent others time considering it than is strictly required, offered that it’s still a rumor, also have an idea of the features it’ll have and exactly what we will be able to finish with it besides watch TELEVISION.

We put our heads together in the workplace, and after a long, and just occasionally rancorous, discussion created our idea of exactly what the Apple iTV will resemble. We tossed out some charming concepts because, while they ‘d be fun, they are either not functional or the technology is not quite right yet.

We consisted of others which might be unlikely however are technically possible. (What’s the function of a workout like this if not to have some fun and dream a little?) We have even exercised how the remote could work and how the successor to the existing Apple TV could address that perennial flat-screen TELEVISION trouble: poor audio quality.

It goes without saying that an Apple tv would look sensational, however there’s a lot more to it than that. We think the TELEVISION we’ve developed knocks the socks off anything else on the marketplace and if Apple were to introduce one today, we ‘d be first in the line up, charge card at the ready.

Introducing Apple iTV

Remote control

Remote control

At least in terms of interaction, the remote control is possibly the most important part of the TELEVISION, and we think there are a few possible options for it. One is a slim aluminium remote like the one Apple utilizes for Apple TV. If it decreased this course, we think the remote would’ve a mic for Siri and connect with Bluetooth reduced energy.

The various other option would be a new iPod touch. It would’ve a touchscreen user interface, allowing you to swipe, tap, and type in to control the Apple TELEVISION. It too would’ve a mic for Siri. Putting the Siri mic in the remote instead of the TV would imply that only one person could regulate the television at a time, which is vital in our view.

Finally, in keeping with Apple’s concentrate on simpleness, the remote would likewise have an infra-red transmitter so that it can likewise be made use of as a universal remote for other devices you may possess.



In our view, Apple’s television won’t have channels in the traditional sense. Apple’s purpose in producing a TV is offering content and services, so it’ll want to ensure you utilize it to enjoy and hear content it provides.

For that reason, we imagine channels as apps. In the exact same way that Apple TV currently has apps for Major League Baseball, The Exchange Journal, and Netflix, so the Apple television will have apps for BBC, ITV, and so on. Those apps will either be made by Apple in collaboration with content carriers, or by the service providers themselves, in the same method as they establish apps for iOS.

We think the previous is more most likely, consistency is even more crucial on a television than it’s on a tablet. Expect to see apps for significant networks and for catch-up and on-demand services. You’ll likewise, obviously, have the ability to purchase and rent films and TELEVISION programs from the iTunes Store.

As with the 2nd- and third-generation Apple TV, you will not be able to download those films and programs to the tv, you’ll need to stream them from Apple. You’ll likewise be able to link a Sky+, Virgin Media, Freeview, or YouView set-top box to the tv, enabling you to view those channels to which you subscribe or which are free-to-air.

Of course, Apple will want you to stay within its world, but avoiding you from accessing your Sky or Virgin Media material would be high madness. Finally, the tv will have AirPlay support, so you’ll have the ability to mirror iOS apps from your gadget.



If recent tweaks to Apple’s Mac line-up are anything to pass, audio quality is progressively vital to Apple. And we think it’ll be a vital function in an Apple tv.

One possibility is that it could include the downward firing speakers in the existing iMac line-uip – check out our iMac review. These are actually rather excellent, and loud enough to fill a decent-sized living room. They rely on the screen being just a few inches above a flat surface, however, in order to reflect the noise.

Given the variety of individuals who wall-mount tvs, that’d be a problem. We considered the concept of a wireless noise bar with a separate sub-woofer and it’s an appealing proposal. In the end, however, we decided Apple was more likely to choose an all-singing, alldancing, cinematic surround-sound setup.

Being Apple, of course, it would might be wireless. That’d mean a new version of AirPlay with support for a cordless 5.1 channel audio codec, something which could prove too much of a difficulty at first. But even if cordless surround-sound speakers are not readily available at launch, we think they’ll arrive in a future variation.

Our proposed line-up

Apple Home TV package

Apple Home TV 42-inch: £999

The ‘budget plan’ end of the range will have the tiniest (though still huge) display and no separate speakers.

Apple Home TV 55-inch: £1599

If 42-inches is not really enough for you, look into this child. A full 55-inches of 1080p TV, but without different speakers.

Apple Cinema package

Apple Movie theater TV 42-inch: ₤ 1299

This will have the same-sized display as the ‘budget’ model but include 5.1 network AirPlay speakers in the package.

Apple Movie theater TV 55-inch: ₤ 1899

The daddy of the range, this packages has the beast 55-inches display and those charming 5.1 network AirPlay speakers.