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Today Instagram announced its reported video feature at a press event in Southern California. Instagram’s 100,000,000 active members can now shoot 15-second video and use filters.

Rumors leading up to the event declared that Instagram would launch a rival to Vine, Twitter’s video network that lets you swiftly share six-second clips with the world. After seeing what Instagram unveiled today, it appears like Vine has actually been leapfrogged.

Over the previous two and a half years, Instagram has become a neighborhood where you can catch and share the world’s moments simply and beautifully. Some minutes, nevertheless, need more than a fixed image to come to life. Previously these tales have actually been missing out on from Instagram.

Today, we are delighted to introduce Video on Instagram and bring you another method to share your stories. When you go to take a picture on Instagram, you’ll now see a movie cam icon. Tap it to enter video mode, where you can use up to fifteen seconds of video with the Instagram cam.

Instagram's Kevin Systrom tried to channel his inner Steve Jobs today when he unveiled video for Instagram and said, "This changes everything."

Instagram’s Kevin Systrom tried to carry his inner Steve Jobs today when he unveiled video for Instagram and stated, ‘This modifications everything.’

When the video camera is opened in the brand-new version of Instagram, a different video icon now sits to the right of the image capture button. Tap and hold to tape-record video, much like Vine. You can select a cover frame from a thumbnail in your video to show when the clip isn’t playing. Videos are identified by a little icon in the leading right of the window and load together with pictures in a user’s Instagram feed. Unlike Vine, videos don’t instantly loop, however only play as soon as.

Two big features Instagram has that Vine does not: video filters and stabilization, or what Instagram is calling ‘Movie theater.’ There are 13 custom filters to pick from after you tape-record a video, and shaky cam motions can be automatically supported with the tap of a button.

Instagram 4.0 is out now in the App Store with all the new video functions revealed today.