iPad share reportedly sinks to 38 per cent as cheap Android tablets dominate

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British customers flocked to snap up affordable Android tablets in 2013, with slates running Google’s mobile operating system having 56 per cent of sales in the first 9 months the year, according to brand-new stats.

Tablets like the Google Nexus 7 and Amazon Kindle Fire array, verified enormous favorites, together with inexpensive alternatives like the surprise Tesco Hudl, and own-brand solutions like the Argos MyTablet and Aldi Lifetab.

That leaves the iPad with a 38 per cent share of the pie, IDC claims, although the arrival of Apple’s the majority of most remarkable line-up, yet with the iPad Air and iPad mini 2, could’ve spearheaded a competitor in the Christmas period.

However, the Air and Mini 2 start at ₤ 400 and ₤ 320 respectively, and the figures for the first 9 months recommend British shoppers are more worried with value and functionality over high-end specs, design and high-powered apps.

Low end hits the heights

‘The extremely low end tablet market saw very strong sales this year, which is something we are anticipating to continue into next year and beyond– specifically for Christmas,’ said IDC research director, the awesomely-named Francisco Jeronimo.

According to IDC need for tablets was up 92 per cent in the UK during the first three quarters of 2013, with 7.6 million deliveries in total amount.

Whether the iPad was able to gain ground during the last 3 months of the year continues to be to be seen.