Smartphone sales data from Kantar Worldpanel ComTech (through Business Insider) shows consumer interest in the iPhone 5c stayed strong in the UK ahead of the iPhone 6 announcement, with the lower-cost phone actually becoming the top-selling smartphone in the nation for the month of August.
iphoneKantar Worldpanel ComTech
According to Kantar Worldpanel ComTech, Apple’s share of smartphone sales in the UK fell just 1.6 portion points in between July and August, with strong sales of the iPhone 5c assisting to prop up general sales simply ahead of the iPhone 6 launch.

Apple has handled to restrict the drop this year with its share of sales dipping just 1.6 percentage points versus July this year – virtually half the equivalent drop seen in 2013 ahead of the iPhone 5 launch. This has actually in part been achieved through concentrating on the iPhone 5c which has the tendency to bring in a somewhat less tech wise purchaser who will be less likely to be holding back for the iPhone 6. The iPhone 5c was the best selling phone in Britain in August with 8.9 % share, outselling the flagship iPhone 5s with 7.6 % and the Samsung Galaxy S5 with 6.0 %.

This sales momentum for the iPhone 5c is not anticipated to affect future iPhone 6 and 6 Plus sales, however, as an approximated 4 million iPhone owners– one-third of all iPhone owners in the UK– are qualified for upgrade this year.

Apple released the iPhone 6 and 6 Plus last month, with strong customer interest producing record-breaking pre-order and very first weekend sales. Apple has actually had a hard time to supply adequate handsets to meet consumer need with shipping times slipping to seven to 10 days for the iPhone 6 and three to 4 weeks for the 6 Plus.