Tony Fadell, who previously worked at Apple and is widely known as the ‘papa’ of the iPod, today discussed the recent discontinuation of the iPod Classic in an interview with Fast Company, saying that he’s ‘sad to see it go.’
‘The iPod’s been a huge part of my life for the last decade. The team that dealt with the iPod poured actually everything into making it exactly what it was.’ Eighteen months after launch, the iPod owned the portable media player classification, and for the next decade, it remained to do so. ‘Products simply don’t happen like that commonly,’ laments Fadell. ‘The iPod was one-in-a-million.’
Though he’s sad to see the end of the iPod, Fadell notes that the item was ‘born to die,’ with employees guessing in 2003 or 2004 what would kill the device. ‘Even back then, at Apple,’ states Fadell, ‘we understood it was streaming. We called it the ‘celestial jukebox in the sky.’ And we have that now: music in the cloud.’
The final iPod classic was presented in September of 2009, and reports of a discontinuation of the item circulated for years before Apple retired the device in September of 2014. Following the announcements for the iPhone 6, 6 Plus, and the Apple Watch on September 9, Apple eliminated the iPod classic from its online shop.
Apple’s iPod sales have actually been decreasing for the last several years, and in January, Tim Cook noted that the iPod was a ‘decreasing business’ for Apple. As of Q3 2014, the iPod comprised simply one percent of Apple’s overall revenue, being towered over sometimes over by the iPhone and iPad, both of which have embraced the iPod’s music playing abilities.