Jay Z’s brand-new streaming songs service scarcely introduced at the end of March, and also while the firm has been attempting to utilize unique video as well as shows to get grip, subscriptions are still low, so Hov merely made a decision to ax Tidal’s CEO.

Tidal announced this morning that it has fired Peter Tonstad as acting president, merely three months right into the job.

“We are thankful to Peter for tipping in as acting Chief Executive Officer and also wish him the finest for the future,” a Tidal official told the Commercial Journal. Authorities at the Jay Z-owned songs streaming service state that until a replacement is located, the firm will be run by executives in New york city as well as Olso.

Tonstad’s leave is the second time Tidal has actually shed a CEO since Jay Z as well as his consortium of extremely star artist took control of the company. Andy Chen was eliminated as CEO in April in an initiative to ‘enhance’ resources. Tidal boasted Tonstad’s ‘clear vision for how the company is wanting to transform the status’ when he took over, however scarcely obtained begun just before being pushed out the door as well.

With less compared to 1 million paid subscribers, Tidal is having a hard time to compete against the likes of Spotify and also Pandora. Jay has actually stated in numerous meetings that he’s playing the lengthy video game in his method to transform the songs sector, but it appears like he doesn’t have the time or persistence to do the very same with his leading executives.