Jimmy Iovine, Beats’ co-founder who joined Apple after the company got Beats in May, today spoke at the University of Southern California’s Global Conversation (through Business Insider) where he commented on the NFL’s current choice to ban gamers from using Beats earphones in order to promote Bose headphones.

According to Iovine, the ban on Beats has been terrific for the brand name. ‘I can’t believe I’m this fortunate,’ stated Iovine, in reference to players who have actually started wearing Beats earphones with tape over the logo design to prevent fines. Iovine went on to state that Bose is ‘culturally inept.’
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Colin Kaepernick wearing Beats headphones with logo design covered. Image by means of Matt Maiocco

‘What occurred there, you have a tech company that’s culturally inefficient,’ Iovine stated. ‘There’s no person at the company that stated, ‘If you ban these people, you’re going to look bad to the young people, and they’re going to resemble superheroes although they’re just pure capitalists– well they’re not pure capitalists, but they’re genuine capitalists and [they] offered that company to Apple– but you’re going to make them appear like the underdog.’

While Bose and the NFL signed a sponsorship arrangement before the season began, the NFL chose previously this month to prohibit players from wearing Beats headphones in front of tv video cameras to support its sponsor. Gamers are banned from wearing Beats earphones when performing job interviews during training camp, during session, and on game day, from before the occasion up until 90 minutes after play has ended.

San Francisco 49ers quarterback Colin Kaepernick, who has an endorsement handle Beats, resisted the NFL’s ban and used bright pink Beats headphones during an interview, making himself a $10,000 fine. Ever since, Kaepernick has actually been seen once again using the very same bright pink Beats headsets, but he has actually placed tape over the Beats logo to stay clear of further fines.

In addition to being prohibited by the NFL, Beats headsets have actually likewise been banned from other significant sporting events, consisting of the World Cup and the 2012 London Olympics.