Leading COMPUTER as well as affordable cellphone maker Lenovo could have been overly influenced by Apple’s iPhone 6 when it was looking for motivation for its brand-new S90 smartphone. As stated by Gizmobic (via The Independent), Lenovo’s S90 ‘Sisley’ smartphone carefully appears like the apple iphone 6 with an advertising and marketing push that is nearly identical to Apple’s very own promotional materials.
Though there are small distinctions between both gadgets, the general designing of the S90 is incredibly just like the apple iphone 6. Both phones include a rounded steel case and measure up with the same 6.9 mm thickness and also 129g weight.
The mimicry really did not stop with the hardware style, as Lenovo additionally obtains greatly from Apple’s distinct marketing style. The Mandarin producer uses a virtually similar item design and brightly-colored, people-focused pictures that Apple commonly uses in its advertising and marketing materials.
Lenovo resolved allegations that it had actually copied the apple iphone 6’s layout, stating that though there are clear ‘outside similarities’ between the two tools, there would certainly have been no time for the business to imitate the iPhone’s style so right after its launch.
Lenovo has actually reacted by admitting that while there are ‘exterior similarities […] Considering the item layout lifecycle of any kind of mobile phone– at the very least a year in planning as well as prototyping– it’s not feasible to replicate a layout so promptly.’
This isn’t the first time rivals have replicated Apple’s apple iphone. The Cupertino business waged a multi-year battle versus competing Samsung over patent and also trade gown violation cases. Mandarin manufacturer Xiaomi has actually likewise been charged of duplicating the iPhone and also the iPad in its line of low-cost smartphones and tablet computers, with Apple’s design chief Jony Ive going so far as to call the similarities in style ‘theft.’