Get the most recent on iPhone/iPad innovation: Ipads Advisor
Apple has been holding developer conferences for nearly a quarter century, so it’s not surprising that the AltWWDC Keynote breakfast is less like Ugly Betty’s anti-prom and more like a midnight run of ‘The Rocky Horror Image Program.’
Every one understands the drill and audience involvement is high. It’s a lot of enjoyable, too. AltWWDCers don’t need to be courteous: they boo with gusto when Tim Cook points out the 71-second WWDC ticket sellout and don’t feel required to clap as the cosseted official crowd does when the maps update is introduced.
There’s a burst of snickers and a few ‘dohs!’ when the Anki demo stalls however sincere applause and a cry of ‘Thank you, sweet Jesus!’ when the prolonged battery life is unveiled.
Someone shouts ‘This is boring!’ as Craig Federighi’s tabs demo drags on. They sigh when Phil Schiller talks about sharing the new MacPro with ‘6,000 of our closest friends.’ And there are cries from the peanut gallery about the kind element of the MacPro: What? Is that a Tic-Tac, Coke Can? R2D2? And a lot of oohs-and-ahs over the unveiling of iOS 7.
AltWWDC is running parallel all week to the Apple conference. (We will also be covering the panel about insight from the keynote, so remain tuned.) There are lots of men – yeah, there are some women however there will not be any lines for the restroom – sporting the 2012, 2011 WWDC sweatshirts. The organizers inform me that there were individuals lined up on Market street at 7 a.m. to ensure they got an area.
Cult of Mac has not belonged to the main WWDC because, well, after the iPhone was unveiled, so we are kind of alt by default. The doors open at 9 a.m., I show up by 9:15 and all the seats in both Keynote spaces are taken. Much like at Moscone Center, there’s fuel for all the news that’ll come. By the time I reach the items at Alt, the Krispy Kreme donuts are history however the morning meal burritos and the coffee are still holding out.
I spot an outlet in the back of the space, source a table from the hall and steal some chairs. It’s kind of a microcosm of WWDC, a crowd of 200-300 individuals from all over. There are some guys talking French and a smattering of German and Italian, too. One guy originated from Chicago, the person alongside him from Florida, another brought the family out for the week from Phoenix. Marc Schwieterman, who locates a chair alongside me, came out from Ohio just for Alt. He’s spent the last couple of years developing apps on the side and has 5 or six in different phases of development.
‘I thought twice for a second to buy the real tickets, then they were all gone. But I am sure being right here in San Francisco during WWDC is going to be an advantage.’