Logitech today revealed plans to acquire popular earbud company Jaybird, in a deal that will certainly cost Logitech $50 million in revenue. Jaybird will join Logitech as its second audio-focused company after Logitech brought Ultimate Ears under its umbrella back in 2008.
According to Logitech, it bought Jaybird to boost its footing in the mobile gadget as well as earbud markets. Jaybird makes Bluetooth-enabled cordless earbuds like the X2, its latest item, as well as the company likewise has a fitness tracker called Supremacy. Wireless earbuds may be established to blow up in appeal with the launch of the iPhone 7, as reports recommend Apple will certainly be doing away with the headphone jack on the device.
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We bet huge on a shift to wireless and also this change has occurred big time. As we sought this wager, we pulled away to online with our existing wearable business – the personalized company for professional exploring musicians – yet all the while we supported needs to expand beyond our flourishing however particular niche UE PRO business.
What’s Jaybird reached do with all this? Well, not all music reaches be discussed out loud! We see it all around us day-to-day – individuals love to pay attention to music anywhere and occasionally in position where listening out loud would certainly simply not work. Jaybird hit on an excellent concept of making items for people actively engaged in sports as well as who wanted songs to power their passion for their sporting activity. With the right product (and also Jaybird makes them), you can currently pursue your sporting activity with your music. It’s a potent combination.

Like with Ultimate Ears, Jaybird will certainly run under the Logitech brand, continuing to sell Jaybird-branded products like the X2. In a declaration, Jaybird Chief Executive Officer Judd Armstrong claimed Jaybird prepares to continue to introduce as well as present new items, yet will ‘take advantage of Logitech’s global distribution network as well as deep design progression.’ The purchase is expected to close ‘in the coming weeks.’