Fresh off of Apple’s WWDC announcement earlier this summer month that they would certainly be partnering with loyalty incentives program Belly as one of their “flexibility companions,” Tummy revealed today that it will certainly be rolling out a significant product update to its merchant partners.
The update concentrates on Tummy Total, a “cohesive collection of loyalty, e-mail, social media, mobile and consumer acquisition tools,” and is aimed at allowing merchants accessibility to palatable data that reveals them the successes of their previous projects and also determines locations where there might stand to be a little improvement.
“Lots of people either consider us as a consumer application or simply a commitment program, yet sellers actually make use of loyalty programs to drive their interactions,” Tummy CEO Logan LaHive told me.
Specifically, the brand-new advertising suite permits merchants to further communicate with consumers. Baseding on a firm news release, with the company’s Auto-Engage device, business are able to “incentivize clients ahead back by establishing up triggered offers that will immediately send based upon their buying record.” And also with Campaigns, Stomach is able to offer business boosted analytics abilities via e-mail advertising developed within the suite that determines the time in between a message showing up in a client’s inbox and their next trip to the business.
Belly has actually experienced some significant development over its past four years in company. The Chicago-based business presently has 6 million users that have transformed 60 million transactions with Belly at the more than 11,000 merchants that currently use the technology. Tummy has also raised over $25 million in assets from partners like 7-Ventures, Andreessen Horowitz as well as others.
Belly has actually proceeded to swiftly scale, and just recently began a major partnership with Apple as the single loyalty rewards program in its list of “mobility companions.”
Regarding the company’s brand-new items as well as Apple collaboration, a firm news release claimed:
During the company’s July 21st earnings telephone call, Apple CFO Luca Maestri discussed that they are collaborating with pick movement companions, which Belly is part of, to drive company improvement throughout iOS devices. Belly’s assimilation with the other included modern technology firms will certainly make it possible for businesses to place the distinct capabilities of iPad to function within their organizations quicker and less complicated. As an executed partner, Belly will supply its expanded product to an even bigger network of retail businesses.
LaHive also chatted with me about just how the assimilation of Tummy right into Apple’s recently rebranded Apple Purse meant the opportunity to reach out to even more customers as well as make the item also much more visible.
“With Apple Wallet they have actually discussed loyalty and incentives being in [it], but I believe exactly what many individuals confuse is that Apple doesn’t have a loyalty program and Apple isn’t really offering benefits,” LaHive said. “Most physical sellers don’t have the modern technology and infrastructure to develop their own Wallet functionality. With Tummy, we are collaborating with bodily merchants to supply them with commitment programs that function seamlessly with Wallet and could work seamlessly with Apple Pay.”
Belly has preserved a close connection with Apple and also was among their earliest companions when Passbook was launched in 2012.
For LaHive, the close relationship with Apple is just one more facet that Belly could develop on to far better offer consumers. “We’re thrilled to deal with Apple to transform just how retailers utilize their iOS devices to drive their business onward.”