Microsoft puts a fresh coat of paint on Bing, but will users bite?

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With Windows 8, Windows Phone 8, Xbox and Office, Microsoft is striving to join its products and services under the exact same shingle, however today the business offered a peek at how Bing will suit its brand-new vision of the future.

Microsoft’s Bing Blogs revealed a rebranding of Bing.com that offers a reinvention of the service’s visual identity, beginning with a brand-new logo design and brand name aspects planned to stretch throughout all the business’s items.

Featuring a clean, modern-day design, Bing’s new logo design skillfully matches the color palette made use of in the lower right quadrant of Microsoft’s most recent business branding, but the change is about more than just looks.

‘Bing is no longer just an online search engine on a websites,’ explained Bing Senior citizen Director, Brand and Creative Scott Erickson in a post. ‘It’s a brand that combines search innovation across products you use every day to assist empower you with insights.’

The right search

In addition to the new look, Microsoft is presenting a brand-new Bing.com web portal today that’s billed as ‘quicker, cleaner and more visually appealing.’

New to the service is Page Zero, a feature that attempts to guess exactly what an individual is searching for as they kind a search inquiry, while smartly providing several choices for questions that have even more than one choice available.

Other changes consist of ‘Pole Position,’ which displays answers front and center for questions where Bing has a high confidence in the results, along with integrating existing Snapshot and Sidebar features for better integration with social networks like Twitter and facebook.

The brand-new Bing is offered today as a sneak peek, and Microsoft declared the design was developed with every kind of device in mind – from big-screen TVs to future smartwatches and everything in-between, from Computers, smartphones and tablets.

The concern stays: Will users flock to the brand-new Bing or stick with the search engine (a.k.a. Google) they are utilized to? At least the refresh is better than an additional ‘Scroogled’ advertisement.