The New York Police Department has started distributing flyers near Apple Retail Stores in New York City motivating individuals to download Apple’s brand-new iOS 7 software application update, reports AllThingsD. Particularly, law enforcement is encouraging using Activation Lock, a brand-new feature within iOS 7’s Discover My iPhone service that requires an Apple ID and password before anyone might switch off Discover My iPhone, remove a gadget, or reactivate and utilize a device.

A brand-new iPhone model likewise indicates a probable uptick in efforts to steal them. And because Friday’s launch of the iPhone 5s and 5c likewise occurs to coincide with the launch of Apple’s iOS 7, which has some new protection measures meant to deter theft, New york city’s finest and various other authorities firms around the U.S. are making an effort to obtain people to download it.

Twitter individual Michael Hoffman published the following photo of the flyer:


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Last week, New york city Attorney General Eric Schneiderman and San Francisco Area Attorney George Gascón applauded iOS 7’s Activation Lock, with both declaring it to be the “world’s first attempt to implement a technological solution to the global smartphone burglary epidemic”. The pair had actually previously been pressing Apple on the topic of mobile gadget theft, with Gascón being impressed by Activation Lock in the following months. iOS 7 is a complimentary download for the iPhone 4 and later, iPad 2 and later, iPad mini, and fifth-generation iPod touch, along with the recently released iPhone 5s and iPhone 5c.