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Not because the arrival of the first iPad in 2010 has Apple presented among the game-changing items, associated with the business, and according to reports, Apple’s board is starting to fret.
In a brand-new report, Fox Business Network correspondent Charlie Gasparino claimed the pressure on CEO Tim Cook is expanding with Apple supervisors seeking the next breakthrough product, and rapidly.
Gasparino claimed the board is ‘worried’ the rate of development seen during the 3rd Steve Jobs era, which led to the iPod, iPhone and iPad alter the tech world, hasn’t continued under Cook.
He said: ‘Exactly what’ve they’d recently? They’ve had the iPad, they’ve actually had a few other things, however they don’t have anything innovating from what came from Steve Jobs.
‘And that issue is basically materializing into pressure on Tim Cook to innovate– do something quickly,’ added Gasparino who said the concern has not reached the point that Cook’s job is under hazard.
Cook on the clock?
Cook has offered many tips Apple will be introducing an iWatch smart watch and a flatscreen Apple iTV television set, however it doesn’t appear that the launch of either is within sight this year.
Cook himself has claimed new products are coming later on this year, most likely at an iPhone launch occasion on September 10, although those launches are likely to be tweaked variations of existing items.
There’s a real sensation that Apple’s long-standing lead in advancement has been worn down considering that the late Steve Jobs was required to relinquish the leading job due to ailing health.
Others, like Samsung, Microsoft and Google, have certainly made strong efforts to catch up, while Apple’s own ingenious spirit seems somewhat stunted in the last couple of years.
Apple itself is conscious of the mutterings. Throughout the launch of the new cylindric Mac Pro at WWDC this year, the business’s bombastic advertising and marketing chief Phil Schiller blasted: ‘Cannot innovate any longer, my butt!’
Does Apple still have the capacity to amaze us with yet an additional epochal item launch any time quickly or is the rumored pressure on Tim Cook to be more like Steve only going to grow?