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With every new iPhone, many of the discussion focuses around its look and not exactly what comes inside. But, according to reports, Apple has made a new dual-core A7 system on a chip for the iPhone 5S. If rumors hold true, the A7 could apparently be 31 percent faster, standing for a major stagnation in spec renovation. It could show that the smartphone market might’ve matured and that existing smartphone owners won’t feel the desire to update to a new model any longer.

When it concerns smartphone chips, Apple is a single ranger. It’s been designing its own ARM-based chips for a few years. It outsources manufacturing to Samsung and other producers. However the fundamental part is that just Apple devices utilize Apple chips. So far, this strategy has actually shown to be successful.

The iPhone 4S was twice as powerful as the iPhone 4, and had 9 times the graphics processing capacities. The iPhone 5 was once again twice as quickly as the iPhone 4S, with two times the graphics efficiency. That’s why this year’s 31 percent efficiency boost is poor, it it becomes true. If the brand-new iPhone is undoubtedly called the iPhone 5S, the ‘S’ will probably not stand for ‘speed’.

A 31 % CPU speed increase sounds like a big failure to me, specifically considering previous generations showed -100 % improvements.-
Paul Haddad (@ tapbot_paul) August 26, 2013

On paper, Android phones are more powerful. Right now, the Snapdragon 800 and Tegra 4 both include at least 4 cores and even more raw power. But Apple doesn’t wish to contend in the spec game.

The primary benefit’s that Apple can enhance the A7 for its own set of APIs, making it feel quicker than it really is. Although Snapdragons have more GHz, iPhone apps are still quick since Apple capitalizes on its chip architecture like nobody else. That’s why the space is not really as wide as expected. In addition, Apple’s custom design method improves battery performance.

Apple should minimize both element costs and R&D costs

Yet, why were the A6 and the A5 much quicker than their predecessors? Due to the fact that smartphones weren’t as rapid as Apple desired them to be. If you wish to make use of Siri or play nice games, you need the iPhone 4S. If you want to use the upcoming AirDrop function, you need the iPhone 5. Today’s reports can tell another tale. Apple could think that the iPhone 5 can run everything completely fine, and there’s no need to put even more raw power. Simply puts, smartphones can have matured.

As smartphones get even more prevalent, Apple needs to minimize both part expenses and R&D expenses. The business cannot invest as much money in developing its brand-new chips if smartphones become increasingly more commoditized items. The business wants to stay clear of hurting its margin even more than it needs.

The A7 has to be future-proof. While the iPhone 5C won’t get the A7 at first, entry-level iPhones will at some point get those rumored chips. It’s to be effective enough and economical enough so that Apple doesn’t have to develop yet another chip next year for its inexpensive iPhones.

If Apple judges that present chips are becoming fast enough to power iOS for many years, iPhone users shouldn’t expect rate increases. Rather, the company will gamble on new features and software application updates. With market maturation coming quickly, Apple faces a difficult difficulty too. How do you persuade your customers to upgrade their phones?

The exact same thing happened for the iPod – they got lighter and lighter. In 2001, the original 5GB iPod was 6.5 ounces (184 grams). In 2004, the iPod mini was 3.6 ounces (102 grams). In 2005, the iPod nano was just 1.5 oz (42 grams). At this point, if you currently had an iPod and utilized it as a mobile music gamer, there was no real reward to update to a new one, except even more gigabytes. The same thing is true for your microwave – you only buy a new one if your old one breaks.

Yet, there’s one last thing that can be enhanced again and again on the iPhone – the camera. Everyone uses their phone as their primary camera. It’s the camera that you constantly have in your pocket. While it’s actually considerably improved for many years, there’s still space for enhancement – especially now that HiDPI screens are getting more popular. This single spec upgrade will make people upgrade.

That’s why the most interesting news of the day is not really the A7 reports, however the brand-new specialized chip for video catching rumors. In addition to helping for image stabilization, it can permit you to take 120 fps videos.

If the iPhone 5S can shoot smooth slow-motion videos, it could be the feature that stands out and steals the show at Apple’s event. In reality, the ‘S’ could stand for ‘sluggish movement’.

The post was somewhat edited to mirror the truth that the A7 specs are still unconfirmed.